Posts

#MarketingTitbits – Photoshop, WordPress, Facebook

photoshop-wordpress-facebook-smaller1. The 12 best free Photoshop plugins for designers
 Photoshop is one of the most popular pieces of software for editing images out there. Used by both designers and photo enthusiasts, the software doesn’t come cheap but once you have it the possibilities are endless.

Despite this, many plugins have been created that extend its already huge capabilities. Using plugins can help to perform tedious or complex tasks much easier. This week we found a great article from Mashable that highlights the 12 best free plugins for Photoshop. From Social Kit to CSS3Ps have a look at them here.

 

2. A blogger’s guide to setting up a WordPress site

 If your business isn’t already updating your site with regular content, then you should be. Not only is this great for SEO but it’s a way to get your audience engaged and remind them that you’re experts in your field.

One really easy way to get this content out there is to set up a blog. Today, more than 6.7million people worldwide are blogging about everything from fashion to new technology and everything in between.  Despite this, starting a blog can be daunting and seem like a task too big for some, this is why we want to share with you a blogger’s guide to setting up a WordPress site.

To have a look at all the hints and tips, click here.

 

3. 7 things you didn’t know you could do on Facebook that make it better

Facebook now has 1,310,000,000 active users monthly. This figure ensures that it is the number one social networking site in the world. As much as some of us love Facebook, they have created some hidden features that can enhance the user’s experience.

From making your Facebook pirate language to changing all baby pictures on your newsfeed to pictures of kittens, if you love Facebook then click here.

/0 Comments/by

#MarketingTitbits – Lego, blogging, Marc Jacobs

lego-blog-marcjacobs-smaller1. Lego to co-create marketing campaign with UK fansLego is calling upon all UK fans to help create a marketing campaign by suggesting new product ideas for a global market. Lego’s head of global community co-creation said despite the fact the company is not expecting the new products to be the next Ninjango or Lego Movie, it is hoping to build on the trust it already has within its UK community of fans. Lego are also encouraging the fans to promote this new marketing campaign via their own social media profiles.

Similarly, in the past, Lego have invited fans to give input to their marketing. For example, students in Canada sent a balloon with a Lego figure attached to the edge of space and scenes in the Lego Movie have been created by fans. To read more, click here. 

 

2. Blogger vs. Word Press: which is better for beginners?

If you’ve never written or had a blog before and you’d like to but don’t know how to get started, this is a great article for you. The two most widely used blogging platforms out there are Blogger and WordPress but it can be difficult to decide which one is best for you.

They differ in terms of ease of use, aesthetics and how easy they are to integrate to social media channels but really it all comes down to what type of blogger you are. If you’re looking for a blog that is simple, without much room for customisation, then blogger may be the one for you. However, if you’re more serious about blogging in the long term and want your blog to be totally unique, WordPress is probably the platform for you.

To read the full article, click here. 

 

3. Marc Jacobs takes to Twitter to find face of new campaign

Last week, Marc Jacobs made a controversial decision to find the face of their campaign not by the traditional method of model agencies, but through Twitter. The designer brand asked fans to post a selfie with the hashtag #CastMeMarc.

This is not the first time the company have taken to Twitter; during London Fashion Week they opened a ‘tweet shop’ allowing customers to make purchases simply by tweeting about the brand! To read more, click here.

 

/0 Comments/by