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#MarketingTitbits – Facebook, uni blunders, real-time marketing

facebook-uniblunders-realtimemarketing-smaller1. Facebook just changed mobile advertising. Here’s how…
Facebook has set itself on a new mission – to combat ‘the mobile problem’. In the UK alone, Econsultancy believes that there is £1.9 billion+ of opportunity that isn’t being grasped for brands to buy more mobile ad space and reap the rewards of the ever-increasing use of mobile platforms.

Fear not, as Facebook has now introduced Atlas, a new ad buying service that will use Facebook’s user data to target audiences across other websites on multiple platforms. Buyers will be able to track the journey of a user, from the first sighting of an advert, to the possible click-through and potential conversion. The idea is that marketers will now be able to see if their mobile ads work and consequently whether they should buy more of them.

Will it increase mobile advertising? We’ll have to see.

Click here to read more.

2. Five toe-curling blunders from university marketing teams

The university market has become increasingly competitive through the rise of tuition fees, meaning most are constantly developing their marketing strategies to embrace and engage with the younger generations. But sometimes even the biggest universities get it wrong.

Check out The Guardian’s article showing some of the worst mistakes made, including unfortunate acronyms created by Newcastle University when they attempted to trademark various names, and The University of California’s backlash after creating a new logo that some students believed resembled a flushing toilet.

Take 5 minutes and amuse yourself by clicking here.

3. Five lessons learned from leading brands’ real-time marketing efforts

Today, more and more brands are attempting to enter the pool of real-time marketing, or quite simply engaging audiences with content that is happening now.

By taking a look at The Guardian’s compilation of some recent examples, you can learn some valuable lessons. For example, it is useful to check your messages before they are sent out, as made.com found after the Scottish Referendum when they sent out the wrong verdict, and faced handing out discounts to those who had seen the blunder. One brand that succeeded with its real-time marketing is Samsung, who enjoyed picking at Apple’s launch of the iPhone 6 as part of their ‘it doesn’t take a genius campaign’.

To see other brands’ attempts and learn some lessons, click here.

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#MarketingTitbits – cycling, Selfridges, marketing universities

cycling-selfridges-marketinguniversities-smaller1. How cycling became a mainstream lifestyle brand

Cycling has become a £1.4bn brand, but how did it happen? Check out Marketing Week’s article featuring exclusive interviews with Sir Bradley Wiggins and Team Sky coach Sir David Brailsford, as they reveal all.

Together, with Olympic golds and a Tour de France victory under their belts, it’s no surprise that they’ve helped to turn Britain into a nation obsessed with cycling. Brailsford believes that one of the top reasons for the surge in popularity can be attributed to Sky’s sponsorship and involvement with the sport, which has allowed cycling to market itself as part of people’s lifestyles. Cycling apparel sales are now worth £63m in the UK, and constantly growing.

To read more about the increasing success of cycling,click here.

2. How Selfridges uses digital to create extraordinary multichannel experiences

Multichannel marketing is vital for many businesses because it allows them to communicate with potential customers across a variety of platforms, providing flexibility and suitability. Selfridges has become a model for this, recently launching their new £40m website, as well as introducing interactive displays in their stores to suit the modern shopper.

Selfridges’ head of digital marketing, Claire Higgins, believes that social media is transforming their clientele, with personal shoppers building huge followings on sites such as Instagram and driving people to the stores that they promote. But other digital set-ups in store (such as their photo booths included in window displays, which links up with Google+) have driven a more personal experience for shoppers.

What do you think of Selfridges’ efforts? To see more on their multichannel journey, click here.

3. These are the 25 best universities in the UK if you want a job in marketing

If you’re looking to enter a career in marketing and are worried that your degree isn’t suitable for the industry, then don’t worry. It’s common for many executives in marketing or advertising to take a less straightforward academic route, with degrees frequently coming from areas non-marketing related. LinkedIn has put together a list of the top 25 universities to attend if you want a career in marketing.

Top of LinkedIn’s 25 best universities for marketing is The London School of Economics and Political Science. It also features others institutions, such as Bournemouth, Loughborough and Bath.

To see the full list, click here.

 

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