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#MarketingTitbits – Tesco, Steve Jobs and Twitter

Tesco-Jobs-Twitter-smaller1. Tesco buys into big data to make marketing more personalised
In a bid to make their marketing more personalised and improve Clubcard loyalty programmes, Tesco’s subsidiary Dunnhumby, have purchased big data technology firm Sociomantic. The combined data of the two will mean that Tesco have access to an “unprecedented” database of more than a billion people.

The CEO of Dunnhumby says this “will allow Tesco to improve its online marketing to provide a better experience for consumers and advertisers.” Tesco is hoping to improve its Clubcard scheme by going digital, this will eventually mean away with plastic cards and paper vouchers and will allow customers to collect points via their mobile.

To read more, click here. 

 

2. Steve Jobs’ 13 most inspiring quotes

“Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life.

“Being the richest man in the cemetery doesn’t matter to me… Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”

Just two inspiring quotes from Steve Jobs, to read more, click here. 

 

3. Twitter’s redesign: is it turning into Facebook?

You may have noticed the changes Twitter have made in the last week. They have totally redesigned the profile pages making them look and feel much more like Facebook’s profile pages.

Some of the specific changes include:

  • Larger profile photos and banner images that stretch across the whole page
  • Popular tweets will be larger and easier for users to find – these are tweets that have had a high engagement rate
  • A new feature that allows users to pin their favourite tweets to the top of their profile
  • Users now have the ability to filter the tweets of the individuals they follow

To read more, click here.

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#MarketingTitbits – Google, social media, quotes

Google-socialmedia-quotes-smaller11. Study says that Google is now the world’s most valuable brand
For the last few years, Apple has been credited as the world’s most valuable brand. Their place in the number one spot has been envied and aspired to by many, but none more than Google.

However, this year the results are in and Google have finally managed to overtake Apple, taking the title of the world’s most valuable brand. The BrandZ study is undertaken by Millward Brown and estimates Google’s brand value at $158,843,000, compared to Apple’s $147,880,000. Here are the top 10 brands and the brand value of each in dollars.

  1. Google 158,843
  2. Apple 147,880
  3. IBM 107,541
  4. Microsoft 90,185
  5. McDonald’s 85,706
  6. Coca Cola 80,683
  7. Visa 79,197
  8. AT&T 77,883
  9. Marlboro 67,341
  10. Amazon 64,255

To read more, click here. 

 

2. What are the best social media marketing campaigns of all time?

In late 2007, 100,000 businesses were already using Facebook to interact with their customers. Today, millions of businesses all over the world are doing the same thing. This just goes to show how relevant social media has become for business, within a 7 year period.

We’ve found an article from Econsultancy this week highlighting some of the best social media marketing campaigns over the last 7 years. Some of them include Old Spice, GoPro, Barak Obama’s Presidential Campaigns and Oreo. To read more, click here. 

 

3. 15 quotes about creativity from advertising legends

Today, in any industry, creativity is a must. Whether you are thinking of ideas for a company name, new product or logo, it can sometimes be hard to get inspiration. To help you get inspired, here are some wise words from advertising legends.

“Most ideas are a bit scary, and if an idea isn’t scary, it’s not an idea at all.” Lee Clow, chairman, TBWA/Media Arts Lab

To read more, click here.

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#MarketingTitbits – Worst smartphone event ever, 100 inspirational quotes and 8 reasons to love Marmite’s markting.

Worst smartphone event ever? – 20 people injured at LG G2 launch
Most of us will be familiar with LG, the South Korean multi-national conglomerate that makes electronics, chemicals & telecom products and distributes them across 80 countries worldwide. The company, the product of a merger between companies Lucky and Goldstar, is also famous for its marketing slogan ‘Life’s good’. However, a couple of weeks ago, life most definitely was not, when LG launched their new G2 smartphone in South Korea. The seemingly innocent launch event in Seoul did not go to plan.

The idea was simple – they had around 100 balloons, each with a voucher for a free LG G2 smartphone attached. They promoted the event through social media and as a result hundreds of people arrived to try and get a free smartphone. However, they did not anticpiate the extremes to which people went to grab themselves a balloon. People came armed with BB guns and bug-catching nets, one woman even took along a spear!

As a result, 20 people were injured with LG offering to pay for any medical expenses. How many smartphones were claimed? None – all of the balloons flew away! Probably best not to ask the people injured that day if ‘Life’s Good’!

Top 100 inspirational quotes

“[A] quotation is a handy thing to have about, saving one the trouble of thinking for oneself, always a laborious business.” – A.A. Milne

For that reason we thought we’d share with you the top 100 inspirational quotes from Forbes, enjoy!

Love it or Hate it

In the 19th century, the product that was to become Marmite was invented by a German scientist called Justus von Liebig. In 1902 the Marmite Food Extract Company was formed in Staffordshire. The name ‘Marmite’ came from the French word (maʁmit) for a large cooking pot – which can still be seen on the front of every marmite jar. Marmite was so popular during World War I that British troops were issued Marmite as part of their rations.

Marmite’s very first advertising campaign began in the 1930s with the slogan “The growing up spread you never grow out of.” During the 1980s Marmite was advertised with the slogan “My mate, Marmite”. By the 1990s Marmite had made as many enemies as it had fans, with consumers either loving or hating the spread and in 1996 Marmite launched the “Love it or Hate it” campaign.

In August 2013 Marmite launched a new campaign playing on the idea of Marmite jars being neglected, the slogan being “Love it. Hate it. Just don’t forget it.” We think whether you love or hate Marmite itself you should check out these 8 reasons why you should love Marmite’s marketing!

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