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#MarketingTitbits – adverts, body language, internet

ads-bodylanguage-internet-smaller1. The top 20 most-shared ads of 2014With 2015 now just around the corner, it’s time to reminisce on the weird and wonderful ads that have been presented to us this past year.

Top of the list, collecting 405 million views and nearly 6 million shares, is Shakira and the team behind this year’s World Cup promotion, which picked up the most-shared ad of all time accolade. Next in line is probably the weirdest of them all. The ‘Devil Baby Prank’ promotion for the film Devils Due is a must-see if you’re a pranking fan. Other ads included offerings from brands such as Volkswagen, Nike and Procter & Gamble.

To watch the full list, click here.

2. How to read body language

Did you know that 55% of the messages people convey are sourced from their body language? The science and psychology behind body language has grown increasingly popular, and Psychology Today has now compiled a list of 17 tactics to help you on the way to reading even the most complicated of people.

If you’d like to read into the meanings behind eye contact, crossed legs, raised voices and more, you can do so by clicking here.

3. Almost half the world’s population will have web access by 2018, says eMarketer

eMarketer believes that by 2018, 3.6 billion people around the world will be able to access the internet at least once a month. This is down to projections that developing nations, such as India and Brazil, will have internet populations that overtake the more established economic powers, such as Japan or even USA. As you might expect, China is expected to have the largest online population by 2018.

To read more about the rise of global internet access,click here.

 

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#MarketingTitbits – retail technology, reputable brands, royal celebrations

ecommerce-reputablebrands-royal-smaller1. Shoppers using average five connected devices to purchaseWhen purchasing goods both online and in-store, consumers are now on average using five ‘connected’ devices during the process, whether this be browsing, researching, comparing or buying. Devices range from PCs, laptops, tablets, smartphones, smart TVs and wearables according to DigitasLBi, which examined retailer trends around the world.

The research found that 27% of consumers will hope to find personalised offers online, while 70% believe they would engage with in-store connectivity like GPS or Wi-Fi tracking if the stores offered consumer benefits. But it’s not just devices that are growing in popularity – social networks such as Facebook, Twitter and Pinterest are also seeing increased growth in direct purchasing.

Could 2015 be the year that changes the retail experience fundamentally? To find out more, click here.

2. BMW beats Google and Walt Disney to become world’s most reputable brand

In a recent study carried out by Reputation Institute, BMW topped the list of the world’s most reputable brands, succeeding last year’s joint first place holders, Walt Disney and Google.

The brands were ranked in accordance to their reputations amongst consumers, based on criteria including innovation, governance and citizenship. The top ranking vehicle manufacturer believes its success is down to internet and social media tools, but also face-to-face interaction itself. Other brands joining BMW in the top 100 include Rolex, Apple, Volkswagen, Nestle and IKEA.

To take a look at the list in full, head to The Drum.

3. How brands wished Queen Elizabeth a happy 89th birthday ft Marmite, Beats, Lidl & Tesco

Last week, Queen Elizabeth celebrated her 89thbirthday, and brands across the world came out to celebrate as #QueenElizabeth trended on Twitter for the majority of the day.

Sharing their limited edition royal products on social media were Marmite and Pot Noodle, who created animations commemorating the occasion, while other brands, such as Tesco, Lidl and Surfdome showed their humorous sides.

Take a look at how others celebrated the special day by clicking here.

 

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#MarketingTitbits – General Election, Googling for pizza, spotting fake reviews

election-pizza-reviews-smaller1. The election result: what it means for marketers
Over previous weeks, the general election result has dominated news headlines, as promises were made and the prospect of new legislation loomed. But, what does the new Tory government mean for marketers?

During the election campaign, the Conservative party stated that it was the best choice for marketers, delivering an environment where businesses can thrive, supporting continuous growth through their pledge to continue to remove the ‘red tape’ that surrounds the marketing industry. A Conservative spokesperson told Marketing Week that “marketing is one of Britain’s great creative and economic success stories”, promising to keep it that way as long as they are in government.

To find out more on how the new government could affect marketers, click here.

2. Googling for pizza? You can now order food directly from search results

It can be hard to keep up with Google’s continuously evolving features. From showing song lyrics in search results, to highlighting health-related information in queries, the search engine appears intent on becoming more than a mere signpost to a site.

Google has recently partnered with six food delivery services like Grubhub and Delivery.com, allowing users in the US to search for restaurants and instantly place a delivery. Further brands are set to be added in the future, with the feature possibly going global. Will it hit the UK?

To see how the latest addition works, click here.

3. True or false? How to spot a fake review

The internet has become home to reviews that are used by consumers and businesses alike. They help guide almost any purchase, whether this be for services, restaurants or where to travel.  However, some of these reviews can be fake and therefore misleading, so what sets the true from the false?

There are a number of indicators that you can look out for. These include signs like: the quantity, the more reviews the more realistic the representation; or how up-to-date the reviews are – recent feedback is much more trustworthy. It is important to know that any company that has a set of reviews can expect to have some critical comments, and this can actually reinforce the authenticity of their reviews because after all, no company is perfect – despite what Apple might think…;)

Take a look at some other tips to help spot the fake from the real by clicking here.

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Marketing Titbits – HootSuite, UberConference and Malcolm Gladwell’s book ‘The Tipping Point’

1. HootSuite
HootSuite has been around since 2008 and has established itself as a market leading social media management programme. It is entirely free for you to create an account, but as you’d expect, they also provide a paid-for version, with enhanced features.  With the free subscription, you have the ability to add up to 5 social media streams to your account. The software enables you to manage and update your multiple social media channels, in one place, all at once. It is the perfect tool to help manage your social media interactions efficiently, saving time when posting content across your multiple social media profiles. Both the paid and free subscription services have an internal analytics function to measure how effective your social media activity is; however, the paid-for subscription’s analytics report drills down into far more than the free account. For most, the free subscription will be ample; however, for those keen to really get to grips with social media across multiple platforms, the paid-for subscription could be the way to go. Try it out here.

2. UberConference

UberConference is designed to facilitate easy, visual and effective conference calls. It is free for to sign up free to use. UberConference has tried to enhance the conference call experience for businesses by overcoming the shortcomings of other conference call platforms.  One of the main advantages of this software over its other free competitors, is that you don’t have to spend time finding and typing in long PINs. Members can just dial into the conference number and will be automatically put through depending on their phone number. Where UberConference really excels is with its visual interface, adding a visual dimension to audio conferencing, which can be accessed from any computer. Everyone on the call can see the names, pictures and social-media derived information (if enabled) of the people that are participating in the call. The service also features call recording. If you are involved in conference calls with colleagues, clients, partners or suppliers, take a look at UberConferenceto see how it could enhance your experience.

3. The Tipping Point

The Tipping Point is a book about change. Particularly pertinent at this moment in time. The book sets out to explore a new understanding of why change seems to occur on a regular but unexpected basis. It reviews a variety of examples including; ‘Why did crime drop so dramatically in New York City in the mid-1990? How does a novel written by an unknown author end up as national bestseller? Why do teens smoke in greater and greater numbers, when every single person in the country knows that cigarettes kill? Why is word-of-mouth so powerful? What makes TV shows like Sesame Street so good at teaching kids how to read?’  According to the book’s author, Malcolm Gladwell, the answer is the same for all the examples. This book’s message highlights how we as consumers follow trends and adapt on a continuous basis to be ‘up-to-date’ with what is happening around us. The book is a great read for those interested in marketing. Take a look here.

 

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