#MarketingTitbits – Obama, Growth Vouchers, DHL
1. Obama goes between two ferns with Zach Galifiankis
‘Between Two Ferns’, with Zach Galifiankis, is a series of videos shown on the Funny or Die website. In each episode he conducts an interview with a celebrity between two potted ferns. His typical interview style consists of normal interview questions, random non sequiturs and some inappropriate comments and questions.
Celebrities such as Justin Bieber, Jennifer Anniston and Bradley Cooper have gone between two ferns in the past but the most recent celebrity to do so was Barack Obama. Some of the topics the pair cover include Dennis Rodman, same-sex divorce and the Affordable Care Act. To watch the video, click here.
2. Growth Vouchers: month one results
This time last year, George Osborne first announced Growth Vouchers. The drive behind them is to help SMEs access the advice they need to help them grow. The businesses that participate are allocated a voucher up to the value of £2,000, matched with their own funds, to spend on advice and guidance from industry experts.
The vouchers were launched at the end of January and so far, nearly 1,500 businesses have applied, with nearly 600 vouchers allocated (over £1 million). Nearly 50% of the vouchers issued so far have been for advice in marketing, attracting and keeping customers. If you have not applied yet, it is still not too late. To read more, click here.
3. DHL’s brilliant ad
DHL claim that in many countries the company has more offices, more vehicles and more employees than there competition, which is why they are faster. To illustrate this, they came up with a brilliantly conceived guerrilla marketing campaign to get their competitors advertise for them.
To do this, large DHL packages were covered in thermo-active foil and cooled down below the freezing point, allowing the plastic wrappers to turn black. They then asked for the competitors to deliver the packages to hard-to-get-to addresses in big cities. As the plastic warmed up the message from DHL became clear… to watch for yourself, click here.