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#MarketingTitbits – Hootsuite, shopping and Science World

1. Hootsuite – for begginers
If you haven’t heard of Hootsuite already then it is about time that you did. The social media management site now has 7 million users in over 175 countries around the world. It is basically a website that allows users to integrate all their social media channels and control posts across them; particularly handy for businesses.

This week, we’ve found a great article on Mashable entitled ‘A beginner’s guide to Hootsuite’. If you don’t already have Hootsuite or a struggling with it then we suggest you check it out. To read the article click here.

2. How is shopping changing in the future?

The way that we do our shopping is changing rapidly. More people shop online now than they ever have before, especially the generation of 14-19 year olds. This week we came across a very interesting article in Marketing Week that explores how the face of shopping is changing and how brands can and need to keep up with it. To have a look at the article click here.

3. Wonderfully creative adverts from Science World Vancouver

The Science World Museum in Vancouver is notorious for its slightly controversial exhibits –Body Worlds and The Science of Sexuality exhibitions being just two examples that courted controversy. This risqué and alternative attitude extends into their marketing. They are now known across Vancouver for their innovative and attention grabbing campaigns. They have amassed a vast array of eye-catching and intelligent adverts that have been used around the city to raise awareness. We think they are brilliant, so thought we’d share some with you. To have a look at some of them and get inspired click here.

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#MarketingTitbits – Small Biz Saturday, Cow Waterbeds, Stats

SBS-Waterbeds-stats-small1. Small Business Saturday comes to the UK
Small Business Saturday is already a $5.5 billion phenomenon in the United Sates, which began in 2010. Despite this, it has only just made its way over to the UK. It’s UK debut was last Saturday (7thDecember) and it hopes to raise the profile of local UK business, encouraging shoppers to consider local businesses when purchasing.

The idea was launched by American Express who helped to introduce it to the UK. They worked hard with digital marketing alongside local authorities to promote it throughout the UK. James Caan and David Cameron are backing Small Business Saturday and we think it is a great concept! To read more, click here.

2. What you can learn from a cow waterbed company

Dean Throndsen is an American dairy farmer who has dedicated his life to the comfort of cows. Dairy cows lie down for up to 14 hours a day and in the past it has been difficult to find a way to protect them from the weather as well as giving them the ability to lie down, without getting sores on their legs.

Dean then came up with the ingenious idea of cow waterbeds. They are long lasting, practical, comfortable for the cows and hygienic. Now, we’re obviously not suggesting that you start up your own cow waterbed business, although it might not be a bad idea. We found a great article from Entrepreneur about the things that you can learn from DCC Waterbeds, to read more click here.

3. 20 impressive social media statistics

Last week we found a great article from Econsultancy, which highlighted 20 mind blowing social media statistics from 2010 compared to 2013. Did you know in 2010 Twitter had only 75 million users, it now has 883 million. To read the other 19 statistics, click here.

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