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#MarketingTitbits – John Lewis’ Christmas Ad, Google Analytics, Marketing Predictions

christmas-google-predictions1. Is John Lewis playing with fire with its annual Christmas advert?
With the combination of John Lewis Christmas ads being the second most shared of all time, will #ManOnTheMoon be another unqualified success? According to BrandWatch, the ad was mentioned more than 23,000 times on social media just two hours after its launch. With such huge expectation, is there a risk associated with pursuing such campaigns year after year?

John Lewis has definitely caught our attention with their Christmas ad, and the top marketers from the Post Office, eHarmony and Virgin Games have given their verdicts. Romain Bertrand, eHarmony’s marketing director, states “#ManOnTheMoon delivers all the things we’ve come to expect from a John Lewis Christmas ad”, but will the leading brand be able to keep up with the hype each year? We will have to see.

To see what the other marketing magicians thought, click here.

2. Should we dare to leap beyond Google Analytics?

It doesn’t come as a surprise that many marketers use Google Analytics as their primary website analytics tool, but are there others out there? With the tool being part of the Google family, we feel that we can trust it; our peers use the tool, its free, and provides top level website performance statistics.

The question is – should we leap beyond Google Analytics? There are a many of tools available to you which help to form an insight into your website data. Behavioural insights from the likes of Decibel Insight and Hotjar are a ‘must’ for marketers, as well as testing tools such as Optimizely and Visual Web Optimizer. These tools vary in cost and each offer different insights. Whether you feel you need them as an addition to Google Analytics is very much down to your specific requirements. What we can say is that there is a whole world of web analytics tools out there beyond Google’s offering, make sure you explore them.

Click here to find out more.

3. 16 marketing predictions for 2016

With the internet turning into television and mobile turning into our new browser, have you wondered what will happen to marketing in 2016? For an expert perspective, some of the leading marketers, including CEOs, authors and executive recruiters have been asked for their thoughts – enjoy!

IBMs Chief Marketing Officer, Deepak Advani, believes the key for marketing in 2016 is cognitive commerce. Brian Kardon, CMO of ThinkingPhones, believes real-time marketing analytics will unite online and offline behaviour for richer lead scoring and nurturing in 2016. However, Michael Schinelli, CMO of UNC Kenan-Flagler Business School, states that digital marketing will cease, as marketers move towards a concept of marketing in a digital world.

Do you have a prediction for marketing in 2016? Share it with us today! Or click here for the full list of predictions.

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The Marketing Week that Was – Obama, Apple & John Lewis

Obama’s Presidential Social Media Campaign – 2008 vs. 2012As Barack Obama celebrates another four years in the White House, a recent staudy by Cognitive Match looked at the numbers behind Obama’s latest campaign, and how his social media influence has changed since 2008. Two areas that the study focused on were: social media between 2008 and 2012 and how online costs have increased.

  • Number of Likes on Facebook = 2.3 million in 2008 → 32.1 million in 2012.
  • Number of Twitter Followers = 112.4K in 2008 → 21.9 million in
  • Online advertising spent = $16 million in 2008 → $52 million in 2012.

Obama’s tweet “Four more years” has also become the world’s most popular tweet with over 780,000 retweets.

John Lewis get a social media boost from their Christmas Ad

With Christmas fast approaching, retailers across the country have been releasing their festive TV adverts, and one advert in particular has been a huge hit on social media sites. John Lewis’ Christmas offering, ‘The Journey’, which follows a snowman on a journey to buy matching red gloves and a scarf for his ‘snowwoman’, has received 6,790 likes and 1,340 shares on Facebook so far, since its launch on the 10th November. According to the retailer the advert was trending on Twitter with more than 89,000 mentions, and had received over 1 million views on YouTube.In case you missed it, you can take a look here.

Is Apple’s halo finally starting to slip?

With 2012 drawing to a close and Apple once again finishing the year ahead of its competitors, new research from Harris Interactive identifies several worrying factors for Apple, which suggest the gap between Apple and its competitors may reduce in 2013. According to the research, the margin of Apple’s lead over Samsung in tablets has reduced from a 6:1 ratio among all consumers, to 3:1 among those consumers who buy brand new technology as soon as it hits the market. The research also claims that the margin of Apple’s lead over Samsung is even smaller among younger audiences aged 16-24, which begs the question, are younger audiences becoming disillusioned with Apple? What do you think?

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