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#MarketingTitbits – Market Research, Instagram Guide, Internet Facts

research-instagram-internet1. How to do market research on a small budget
Ever wondered how to carry out market research on a small budget? When launching a new product or service, companies must understand their customers’ needs and wants, and this is achieved through research and development. Companies such as Unilever and Coca-Cola spend millions each year on their R&D; however, Marketing Week have shared six ways on how to keep those costs down.

According to Jane Frost, CEO at the Market Research Community, brands should always opt for quality over quantity. With this in mind, read on for tips on how to keep those market research costs down – Click here.

2. A marketer’s guide to Instagram video

Instagram, without a doubt, brings out the visual appeal of brands across the world. No matter what the industry, a brand can find its place on Instagram and create some really eye-catching, innovative content.

Brands such as Red Bull rely on Instagram to promote their product through original content. For Red Bull it’s a simple case of reflecting its association with extreme sports through the sharing of relevant video clips. As well as originality, playing to the emotions is also a successful way of grasping a consumer’s attention. Clips from Save the Children prompted an emotional response from consumers, making it one of the most shared clips on Instagram to date.

Click here for Instagram marketing tips.

3. 10 facts, and clever observations, about the internet that will blow your mind

When thinking about how far the Internet has come in the last 20 years, it’s mind-blowing. Consider, for instance, that it took the telephone 75 years to reach 50 million users around the world, whereas it only took the Internet 4 years, as well as the Angry Birds app just 35 days (thanks to the Internet).

Not blown away by that impressive fact? There are 3.2 billion Internet users worldwide, accounting for almost 44% of the global population. As well as that, 950 million households worldwide own a television, but twice as many people access the Internet from a handheld device. After this incredible evolution of technology over such a brief period of time, what will life look like in just a few short years?

To read 10 mind-blowing facts about the Internet, click here.

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#MarketingTitbits – adverts, body language, internet

ads-bodylanguage-internet-smaller1. The top 20 most-shared ads of 2014With 2015 now just around the corner, it’s time to reminisce on the weird and wonderful ads that have been presented to us this past year.

Top of the list, collecting 405 million views and nearly 6 million shares, is Shakira and the team behind this year’s World Cup promotion, which picked up the most-shared ad of all time accolade. Next in line is probably the weirdest of them all. The ‘Devil Baby Prank’ promotion for the film Devils Due is a must-see if you’re a pranking fan. Other ads included offerings from brands such as Volkswagen, Nike and Procter & Gamble.

To watch the full list, click here.

2. How to read body language

Did you know that 55% of the messages people convey are sourced from their body language? The science and psychology behind body language has grown increasingly popular, and Psychology Today has now compiled a list of 17 tactics to help you on the way to reading even the most complicated of people.

If you’d like to read into the meanings behind eye contact, crossed legs, raised voices and more, you can do so by clicking here.

3. Almost half the world’s population will have web access by 2018, says eMarketer

eMarketer believes that by 2018, 3.6 billion people around the world will be able to access the internet at least once a month. This is down to projections that developing nations, such as India and Brazil, will have internet populations that overtake the more established economic powers, such as Japan or even USA. As you might expect, China is expected to have the largest online population by 2018.

To read more about the rise of global internet access,click here.

 

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#MarketingTitbits – Google, Ryanair messaging, internet fees

google-ryanair-internet-smaller1. Does Google use social signals for ranking?Are pieces of content more likely to rank higher on SERPs if they have more social signals (likes, retweets, comments, etc.) than similar content of less social ‘worth’? Econsultancy sheds some light on the topic.

Google is known for ranking content based on its quality, but it appears now that social interaction could possibly be added to the complicated ranking equation. As of this month, Google has begun to roll out an update in the US which shares tweets in real-time in search results.

So, if you have created content and shared it on Twitter with an optimised tweet, chances are that Google may have shared it too. To read more, click here.

2. Quality now drives our messaging, not price, claims Ryanair’s CMO

Ryanair has recently announced that its profits were up 66%, reaching £614 million for the first quarter of the year. Chief executive, Michael O’Leary, has claimed their ‘Always Getting Better’ programme is the key to their growth.

Over the same period, the airline’s marketing spend hit £166m, in an aim to improve brand perception by boosting personalisation features for its customers. Although the brand appears to be winning customers from competitors, be it budget or premium, it still has work to do to push up its index score and rise in the aviation ranks.

To find out more about Ryanair’s success, click here.

3. We’ve hit the peak of ‘free’ on the internet. It’s time to pay up

Over the years, the New York Times has juggled its subscription fees from free to paid and back again a number of times, but what will happen at a point where around 15% of users are paying for a service of some sort?

Free content shows no sign of disappearing, but is likely to be ‘rebalanced’ as online payments become safer and paid content becomes more valuable. But now, as large companies such as YouTube and Apple begin to join in the premium services, will you be persuaded to pay up?

Click here to read more on the ‘peak of free’.

 

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