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#MarketingTitbits – Google, websites – then and now, Twitter election

google-websites-election-smaller1. The Google algorithm update may be a thing of the past
Google’s algorithm updates are known by names such as Penguin or Panda and will regularly move the SEO goal posts, leaving marketers awaiting their arrival with a certain level of anxiety. But this could now be a thing of the past.  Since 2012, the number of updates released by Google have decreased each year.

In a recent post on Search Engine Land, Nate Dame, the founder and CEO of search and content marketing firm Propecta, revealed his thoughts for fewer algorithm updates from Google and the reasons behind them.

To read more, click here.

2. An internet blast from the past!

Can you remember what LinkedIn looked like when you first visited the site in 2003?

Web design has come a long way in the last 20 years, so we’re sure you will enjoy looking at how some of the leading websites have changed since the early days of their existence.

On the list you will see how our favourite social networking sites such as Facebook, LinkedIn and Twitter have all evolved, as well as Google, Amazon and eBay.

To see how the websites have transformed, click here.

3. ‘Twitter can be crucial to connecting people at this General Election’

With the General Election just over a month away and social media at its peak, it comes as no surprise to see that 34% of people in a survey carried out by Twitter have changed their vote from one political party to another after seeing something on the social media site.

The country is now at a point where people are feeling more disconnected than ever from politicians, so it is clear that Twitter could become a powerful tool for improving engagement, with 78% of members of parliament now signed up. Those in the running for the election could take tips from politicians like Barack Obama, who benefited greatly from his social media strategy during his campaign.

It’s expected that the 2015 electoral campaign will top the 7 million tweets generated from the Scottish referendum, but what influence will this have on votes? Head to MarketingWeek to find out more.

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Top Marketing Tips For July

  1. Free Online Photo Editor – Photo editing applications often require you to have the image stored on your computer.  Free Online Photo Editor lets you edit images stored on your computer and it also accepts direct URLs of images stored online. Once you provide the image to the editor you can perform numerous editing tasks that include resizing, rotating, adjusting the brightness, sharpening, enhancing, adding text to images, and much more.
  2. Tweet Topic Explorer  is a tool that lets you quickly check what a Twitter user has been tweeting about. The normal way to check would be going through the user’s Twitter timeline which can be time consuming. This tool helps you avoid that by showing the main topics in a tag cloud format. Check out the TLC Biz twitter topic image below, I have no idea why the word dog is in there…..Josh?
  3. The Big Book of Graphic Design is the independent, international, and indispensable collection of graphic design from around the world. The work is grouped into seven categories: Corporate, arts, music, education, editorial design, self promotion and unpublished. A great book to help you with some graphic designs ideas for your business.
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Top Marketing Tips For September

PageFlip-Flap 
Transform your document and pdf to an interactive flipbook. Upload your file and you will receive an email with the url to your creation. You can share this with your friend, family… by email, on your blog, on facebook or twitter.

AudioTweet

A status update usually is only a line of text. But if you want to update your status in a different way, you can start using AudioTweet to add audio to your status updates. It’s an online text-to-speech tool that works for numerous languages.

Design and Marketing (Graphic Designer’s Library)

This manual explains how the overall character and style of the design concept determines its success or failure in the marketplace. It explores how to understand, analyze and anticipate market and client needs, offering various design options that can be used, with guidelines and examples to demonstrate their effects.

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September’s Top Marketing Tips

  1. Since the Twitter timeline displays tweets as they are posted, your timeline often does not immediately show tweets from users who tweet less frequently. Their tweets are buried by users of more tweeting frequency. Shuush aims to amplify the people that don’t usually get heard, and scale back those with frequent updates.
  2. Dropbox as you may know is the easiest way to sync and share your files online and across computers. Dropbox is a free service that lets you bring all your photos, docs, and videos anywhere. After you install Dropbox on your computer, any file you save to your Dropbox will automatically save to all your computers, your iPhone and iPad and even the Dropbox website! With the Dropbox app, you can take everything that matters to you on the go.
  3. Graphic Design That Works: Successful Design for Logos, Brochures, Promotions, Websites and More. A guide to creating an eye catching and innovative design. This book will help companies looking to grab a consumer’s attention with memorable logos and in depth promotional campaigns. The book explores designs from early conceptual stages to initial drafts and final executions.
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