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#MarketingTitbits – Glass, Pinterest, networking

Glass-Pinnterest-networking-smaller1. Google Glass is coming to the UK
Until recently, Google Glass has been available only to those living in the USA. However, the company released a statement earlier this week stating that they will begin offering Glass to individuals in Great Britain.

Along with the statement, Google provided potential customers with a video showing Glass being used in London; to give them an idea of how they might use the device locally. The video includes features such as language translation, a sat-nav system, and video recording.

To read more, click here. 

 

2. The most pinned places on earth

Not so long ago, the only way to see and save images from far corners of the earth was to tear them out of travel magazines and stick them into scrapbooks or on the wall. However, times have changed and the traditional methods of ‘scrap-booking’ have been replaced with the internet, and in particular Pinterest.

If you possess that certain wanderlust you may already have a Pinterest ‘Travel’ board set up, but just in case you haven’t, we’ve got the perfect article for you. Mashable have brought us a list of the 30 most pinned locations all around the world. 

 

3. 7 networking secrets everyone should learn in their 20s

Networking is a very important skill for all business professionals. It enables individuals to make strong connections with other business professionals and some might argue that good networking is the key to success in business.

This week, we saw a great article from Business Insider with seven networking secrets everyone should learn. To have a look at the list, click here.

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#MarketingTitbits – Top apps for the 1%, will Google Glass be good for ecommerce and Rory McIlroy vs. a robot golf match!

Top apps for the 1%
As an app designer, competing with the likes of Google and Facebook is a hard job, unless you are very smart about it. There is a lot of pre-existing competition for mainstream apps that target mass audiences.

Because of this, app designers have started coming up with apps for niche audiences, for example Wattpad, an app designed for aspiring novelists to share their work in a tailored way that is better than an everyday blog.

Along with this, there has been a rise in the apps for the 1%, which the majority of us can admire but unfortunately cannot afford either to buy, or to use. The “I Am Rich” app which cost $999.99 was merely an icon that reminds you that you were able to afford it, a work of art with no hidden purpose. Make of it what you will, but it was taken down from the App Store by Apple a few days later, with ‘only’ 8 copies ever being sold.

Despite this, there are many apps that target the 1%, which are fully functional and do serve a purpose. If you fancy a spot of window shopping then check out the apps below!

BlackJet
The on-demand private jet service.

Inspirato
The luxury destination travel app.

Onefinestay
An app for rich people who are bored of going on holiday and want to swap mansions instead.

Boatbound
A boat borrowing program for the elite.

Tiffany & Co. Engagement Ring Finder
This one is fairly self-explanatory.

VIP Black
Kind of like Groupon, except it costs you $1,000 a month

 

Will Google glass be good for ecommerce?

If you haven’t yet heard about Google Glass yet, then now is about time. It is basically a computer that is worn like a pair of glasses. It can be used to check directions, to capture photos and videos, send messages and answer questions that you would usually type into Google.

From a commercial perspective, people have pondered whether Google Glass will be good for e-commerce? We found a great article which evaluates this. To have a look click here.

 

The best robot vs. Rory McIlroy golf contest you will ever see

This week, we found a great viral-friendly video created to promote the PGA tour. In it, Rory McIlroy embarks on a golf contest against a robot. As well as being very good at golf, Jeff the robot is also a trash-talking, joyously mean-spirited robot.

Watch the video below

click here

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#MarketingTitbits – paper, augmented reality, Google

  1. FINAL-ONE-SMALLERHow a 75 year old piece ofpaper started modern communicationIn October 1938, an American physicist, inventor and patent attorney, Chester Carlson spent a Saturday morning with his assistant creating the world’s very first dry copy. The world’s first xerographic image read “10.-22.-38 ASTORIA”. It took another 4 years before Carlson was issued a patent on his new process, which was eventually renamed xerography, a name which was later appropriated by the multinational printing company Xerox. Carlson’s invention heralded the beginning of modern computing and prompted the invention of the photocopier, which changed the way that people work in offices forever.

    2. Augmented reality

    Augmented reality is a view of the real world which has been edited or augmented by technology in some way. The idea of augmented reality has been around since 1901 when L. Frank Baum, the author best known for The Wonderful Wizard of Oz, spoke about the idea of an electronic display overlaying data onto real life. Despite this, nothing was put into practice until 1962, when cinematographer Morton Heilig invented and patented Sensorama, a simulator with visuals, sound, vibration, and smell. Between 1901 and 2013 a lot has changed, technology has moved from a simple idea to Google announcing the beta phase of Google Glass, turning the idea into reality.

However, it is not just those lucky few Google Glass users that can get to experience augmented reality. Increasingly, there are a wide variety of mobile apps that use augmented reality to enhance your real life experience. This year, Ikea and Audi have released augmented reality apps that are not just for fun. Ikea’s app lets users ‘try out’ furniture and artwork in their home before they buy it and Audi have developed an augmented reality handbook app for their newest Audi A1 model.

3. Shared endorsements from Google

This week, Google updated its terms and conditions and the changes might give you cause to think carefully about the comments or ratings you give to anything on Google’s services like Google+ and YouTube. Google can now use adult users’ comments and ratings and provide them to companies to use as endorsements for internet advertising. These are accompanied with the endorsers’ names and photos.

To have a look at the full article click here.

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