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#MarketingTitbits – General Election, Googling for pizza, spotting fake reviews

election-pizza-reviews-smaller1. The election result: what it means for marketers
Over previous weeks, the general election result has dominated news headlines, as promises were made and the prospect of new legislation loomed. But, what does the new Tory government mean for marketers?

During the election campaign, the Conservative party stated that it was the best choice for marketers, delivering an environment where businesses can thrive, supporting continuous growth through their pledge to continue to remove the ‘red tape’ that surrounds the marketing industry. A Conservative spokesperson told Marketing Week that “marketing is one of Britain’s great creative and economic success stories”, promising to keep it that way as long as they are in government.

To find out more on how the new government could affect marketers, click here.

2. Googling for pizza? You can now order food directly from search results

It can be hard to keep up with Google’s continuously evolving features. From showing song lyrics in search results, to highlighting health-related information in queries, the search engine appears intent on becoming more than a mere signpost to a site.

Google has recently partnered with six food delivery services like Grubhub and Delivery.com, allowing users in the US to search for restaurants and instantly place a delivery. Further brands are set to be added in the future, with the feature possibly going global. Will it hit the UK?

To see how the latest addition works, click here.

3. True or false? How to spot a fake review

The internet has become home to reviews that are used by consumers and businesses alike. They help guide almost any purchase, whether this be for services, restaurants or where to travel.  However, some of these reviews can be fake and therefore misleading, so what sets the true from the false?

There are a number of indicators that you can look out for. These include signs like: the quantity, the more reviews the more realistic the representation; or how up-to-date the reviews are – recent feedback is much more trustworthy. It is important to know that any company that has a set of reviews can expect to have some critical comments, and this can actually reinforce the authenticity of their reviews because after all, no company is perfect – despite what Apple might think…;)

Take a look at some other tips to help spot the fake from the real by clicking here.

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#MarketingTitbits – personalisation, McDonald’s, Wonga

personalisation-mcdonalds-wonga-smaller1. Google’s UK sales chief: it is criminal for brands to avoid personalisation
According to Google’s sales director, Martijn Bertisen, brands are still reluctant to “put faith into mobile”, even though 60% of consumers now wish for personalisation on the platform.

At the annual IAB Mobile Engage event, Bertisen explained that although mobile searches have now overtaken desktop searches in 10 of Google’s most advanced markets, marketers are unlikely to even be ready for mobile at the most basic level. So, with consumer demand growing for further personalisation of their experiences, what’s next for marketers?

Bertisen believes that those who push into the wearables industry and speak to each individual consumer in a personalised voice will be the ones who succeed.

To read more, click here.

2. The 8 craziest ways McDonald’s has tried to boost sales

Last week marked a big birthday for the world’s biggest fast-food chain, as it celebrated the opening of its first restaurant. And to commemorate the milestone, Entrepreneur has compiled a list of some of the strangest methods that McDonald’s has used to boost the brand in the past.

From starting a delivery service in New York, to hiring a Mythbuster to talk about pink slime, it’s clear that the some are certainly less than conventional. But what do you think about Ronald McDonald’s new makeover and the brand’s terrifying new mascot, Happy?

Click here to take a look at more of their strangest moments.

3. Wonga looks to rebuild battered brand as it pledges new ‘responsible’ marketing drive

Pay-day loan firm, Wonga, has revealed its new approach in the reshape of its marketing strategy, ditching the ‘Wongie’ puppets and creating a campaign surrounding ‘credit for the real world’.

The switch follows a string of high-profile controversies that have occurred over recent years. Some issues the brand has had to deal with include compensation payments, banned adverts and multiple incidents of public criticism. Wonga are hoping to overcome this recent backlash by focusing on the improvements they are making to people’s day-to-day lives.

For more on the brands improvements, click here.

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#MarketingTitbits – Android Pay, YouTube ads, Pizza Hut projector box

android-youtube-pizza-smaller1. What Google’s Android Pay will mean for brands
Earlier this month, Google announced the launch of the much anticipated Android Pay to take on rival Apple, as they enter the mobile payments market. Google could be seen as already having an advantage over their tech giant rival, as Android holds the majority of smartphone users, but they will require the support of both businesses and consumers in order to succeed.

An advantage of mobile payments that has become clear through the launch of Apple Pay is the low transaction costs for businesses, alongside the increase in security that customers are actively searching for. Brands, therefore, have much greater motivation to support mobile payments as the platform continues to change the way consumers engage with commerce.

To find out more, click here.

2. Watch: the 5 most popular YouTube ads of the past decade

YouTube has gained immense popularity over the past decade since it was introduced to the world in 2005, and now, in honour of its 10th birthday, YouTube has asked viewers to vote for their favourite ads of all time.

Entrepreneur has compiled a list of the top 5 voted for ads, and you may be surprised to discover which one hit the top spot! Click here to take a look at the adverts and see which is your favourite.

3. Pizza Hut has a new box that turns into a movie projector for your smartphone

Pizza Hut’s latest marketing stunt is bringing Hollywood blockbusters to your doorstep through the design of their new ‘Blockbuster Box’. Along with their pizza, Hong Kong residents will find a special lens and a perforated hole with which to begin their movie night.

For customers who aren’t Netflix users, Pizza Hut has printed a QR code that can be scanned with a smartphone to download a free movie. The Blockbuster Box comes in four different styles to appeal to all movie fans: action, sci-fi, romance or scary movie genres.

Click here to find out more about the limited edition boxes.

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