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#MarketingTitbits – content writing, Halifax, learning to code

content-heartbeats-code-smaller1. 17 fantastically useful tools for content writers and bloggers
For content writers and bloggers, writing can often be a stressful and difficult set of skills to master. But with the help of Econsultancy, we can show you some of the best tools to help you along the way.

If you’re someone who struggles with content generation, not to worry, you can check out Portent’sor HubSpot’s topic generators. With these tools you can avoid the hassle of wracking your brain for one or two ideas – you’ll get hundreds! But if you’re looking to improve the quality of your writing, you can use Grammarly, which highlights any fault in grammar, punctuation and spelling, while Unsuck-itwill help you to breakdown business jargon that can often confuse readers.

There are many more useful tools available, so click here to see how your content can get a refresh.

2. Halifax is replacing passwords with your heartbeat

With technology growing and developing at a rapid rate, it’s no surprise that the security of bank accounts is now top of the agenda. Cybersecurity has always been important to the population and now Halifax is looking to develop wristbands that will identify your own unique heartbeat in order to access your account, replacing the humble password.

The trial follows a new service that was launched by the Royal Bank of Scotland in February, which uses fingerprint recognition as a log in method, while Google and Yahoo are developing their ideas for using facial or voice recognition as an alternative.

For a demonstration on the new tech, click here.

3. BBC is giving away 1 million Raspberry Pi computers so kids can learn to code

The BBC has recently revealed its intentions to highlight how learning to code should become a critical component of a child’s education in today’s digital age. Next year, they plan to give away 1 million microcomputers to year 7 pupils.

The Micro Bit is currently being developed and will be a small piece of wearable hardware that will aid in learning coding and programming. Due to the shortage in skills surrounding coding, it’s no surprise that organisations such as Microsoft, Google, Samsung and Code Club are all getting involved.

To find out more on the BBC’s latest initiative, click here.

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#MarketingTitbits – media mentions, coding, Twitter

media-coding-twitter-smaller1. The companies with the most media mentions in 2013
 Each year, Dow Jones publish their Global Dow Index which includes a list of the companies with the most media mentions for that year. Unsurprisingly US tech giants topped the list with Google being number one, Apple coming in a close second and Microsoft coming in a close third.

To have a look at the rest of the list from Mashable, click here.

 

2. Become a coding expert and a better marketer

 Learning to code is rapidly becoming an indispensible skill; it can open up a whole world of new opportunities, and can make you stand out a mile when looking for a new job. There are many online courses that offer to teach you everything you need to know to become an expert coder, some free and some paid. We think Codecademy is one of the best free websites that can teach you about all different types of coding and how to use them.

To read more about why and how you should learn to code,click here.

 

3. How the top 100 brands use twitter

If your business isn’t already using Twitter then it’s about time you thought about it. It has been one of the fastest growing social networking sites since its launch in 2006. If you don’t yet use Twitter to connect with your customers or if you’re simply in need of some fresh inspiration, have a look at this article which highlights how the top 100 brands use Twitter.

To read more, click here.

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