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#MarketingTitbits – John Lewis, Easters & awards

johnlewis-easter-awards-smaller1. John Lewis’ 150th anniversary marketing campaign

Founded in 1864, John Lewis has become one of the most popular department stores in the UK and what better way to celebrate their 150th anniversary than be awarded for the 15th year running ‘the nation’s best retailer’ award by Verdict?

The company’s Christmas advertising campaigns are eagerly awaited each year by the nation’s consumers, but this year we will not have to wait that long as John Lewis will be launching an anniversary advertising campaign in May to keep us all talking.

The campaign will kick-off on the day the first ever John Lewis store opened on Oxford Street, May 2nd. This day will mark the opening of an exhibition celebrating 150 years of brand development and design, but we will also see the launch of exclusive ranges from Barbour, Silvercross, Ted Baker and Jo Malone.  The television advert will be hitting our screens on May 3rd, so keep an eye out and let us know what you think!

To read more, click here. 

 

2. The best, worst and oddest Easter marketing campaigns

Each Easter we see a battle for the best marketing campaign, not only from the companies selling Easter Eggs but from the likes of B&Q and Mini as well.

Inevitably, some of these ads are well thought out, intriguing and likely to grab out attention, but some of them are not. Marketing Week have highlighted the best, worst and weirdest Easter campaigns of 2014. To read more, click here. 

 

3. 5 small business awards you can enter right now

As an SME it can sometimes be hard to stand out from the crowd and make your mark. Ensuring that your marketing is fine-tuned and working well is a good way to make sure your brand is recognised, but one of the best ways to raise your profile and gain credibility is to win awards.

Lucky for you – there are many you can enter. Not only does entering force you to look reflectively at your business, goals and future (through the application process), but it also highlights your brand to people who may have never heard of it before – a good marketing tool in itself.

Enterprisenation have highlighted five of the best free awards that you can enter your business to and how to do just that. To read more, click here.

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#MarketingTitbits – Google, social media, quotes

Google-socialmedia-quotes-smaller11. Study says that Google is now the world’s most valuable brand
For the last few years, Apple has been credited as the world’s most valuable brand. Their place in the number one spot has been envied and aspired to by many, but none more than Google.

However, this year the results are in and Google have finally managed to overtake Apple, taking the title of the world’s most valuable brand. The BrandZ study is undertaken by Millward Brown and estimates Google’s brand value at $158,843,000, compared to Apple’s $147,880,000. Here are the top 10 brands and the brand value of each in dollars.

  1. Google 158,843
  2. Apple 147,880
  3. IBM 107,541
  4. Microsoft 90,185
  5. McDonald’s 85,706
  6. Coca Cola 80,683
  7. Visa 79,197
  8. AT&T 77,883
  9. Marlboro 67,341
  10. Amazon 64,255

To read more, click here. 

 

2. What are the best social media marketing campaigns of all time?

In late 2007, 100,000 businesses were already using Facebook to interact with their customers. Today, millions of businesses all over the world are doing the same thing. This just goes to show how relevant social media has become for business, within a 7 year period.

We’ve found an article from Econsultancy this week highlighting some of the best social media marketing campaigns over the last 7 years. Some of them include Old Spice, GoPro, Barak Obama’s Presidential Campaigns and Oreo. To read more, click here. 

 

3. 15 quotes about creativity from advertising legends

Today, in any industry, creativity is a must. Whether you are thinking of ideas for a company name, new product or logo, it can sometimes be hard to get inspiration. To help you get inspired, here are some wise words from advertising legends.

“Most ideas are a bit scary, and if an idea isn’t scary, it’s not an idea at all.” Lee Clow, chairman, TBWA/Media Arts Lab

To read more, click here.

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#MarketingTitbits – YouTube, LinkedIn, billboard campaigns

youtube-linkedin-billboards-smaller1. YouTube tops the list as favourite digital brand among children
Childwise, a market research company, has published a report highlighting that YouTube was the most popular site for 5 – 16 year olds over a 7-day period following a survey of the age group.

YouTube visits outnumbered the likes of Facebook, Snapchat and Google, and children / teenagers rate the video streaming platform as their favourite website (23%) and favourite app (8%). Amongst the children surveyed, 11-16 year olds were more likely to put video sites and vloggers at the tops of their favourite brand lists, whereas 5-10 year olds preferred social gaming brands.

It was notable that the popularity of Facebook amongst younger audiences continues to deteriorate. Do these findings indicate a changing of the social media guard?

To read more about the survey, click here.

2. How to use LinkedIn’s publishing tool to increase your social reach

Last year, LinkedIn released its publishing tool which allowed users in the US to create and post blogs on the platform. It has now granted publishing power to those outside of the US too, which means LinkedIners in the UK can now benefit from the function. You can add a headline, insert images to support  the blog and header, and copy and paste directly into the text box, which will preserve any links you have. How can you use this to your advantage?

One way of doing this is explained by Matt Owen from Econsultancy. The concept involves multiple people posting different blogs to their own LinkedIn pages, covering a wide range of connections.

For a thorough explanation on how you can make the most of LinkedIn’s publishing tool, just click here.

3. Bruised woman on London billboard heals as people pay attention to her

Canary Wharf in London saw the first in a short series of billboard campaigns surrounding the issue of domestic violence last week. Using facial recognition technology, the ad is designed to catch the eyes of busy passers-by.

The poster promotes a simple message, informing people to look at the bruised face of a woman and watch as the bruises heal when more people pay attention. The campaign was brought together by ad agency WCRS, charity Women’s Aid and the photographer Rankin.

To take a look at the striking adverts, head to Mashable.

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