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5 Things That Mattered Last Week in Marketing #MarketingMoments

As always, last week was another busy one in the world of marketing. Here we’ve summed up the top 5 marketing stories to keep you up to date on the latest news in the industry. 1.Marketing budgets stay strong for 2017 despite growing uncertainty…
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Digital Marketing Trends to watch out for in 2017

With 2016 but a distant memory, 2017 is now in full swing. We are certain it is going to be another exciting and unpredictable year...and that is just for digital marketing.  From chatbots to video marketing, with lots in between, the industry…
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TLC Business Marketing Lunch-11 tips to get more from your marketing in 2017

With 2017 just around the corner, it was time to host our annual Marketing Lunch. This year’s event took place at the Southampton Science Park in the Innovation Centre and we welcomed over 20 local businesses for a jam-packed session. The…
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US Election: How Trump and Clinton embraced Social Media in the race to the White House

After a year of campaigning, Americans finally took to the polling station this week to vote. What came as a shock to many was also a cause of celebration for others, as Donald Trump sealed an unlikely victory to become the 45th President of…
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Saying Goodbye to Vine: 5 Times Marketers got it Right

Twitter announced last week that it will be shutting down its much loved 6 second video app Vine over the coming months. Vine was purchased by the company back in 2012 for a reported $30 million. The shock announcement, which sent fans into…
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Businesses have finally landed a place on Instagram

The world’s leading photo-sharing app has announced a new feature that we’ve all been waiting for – company pages! Instagram previewed the new profiles and tools for businesses earlier in the month, and they will soon be available to…
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RE: Tips for increasing your email opens

Did you know that you have fewer than 5 seconds to convince a recipient to open an email? When it comes to email marketing, enticing your audience to engage with your email is a common struggle, and with a bland subject line, your chances of…
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10 years of Twitter and some interesting facts that will blow your mind

Did you know that one of the early names considered for the platform was “Friendstalker”? We’re not so sure how successful the network would have been with that name or even if it would reach its 10th birthday; but, having done so and…
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Technology shifts and their impact on content marketers

            With technology continually evolving, content marketers need to ensure that they stay on top of the trends and technologies that will influence their audiences and marketing channels…
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TLC's Campaigns of the Month

With the New Year now gone and Easter on the horizon, it is a good time to review how some of the bigger brands have been boosting their marketing in early 2016 (or end of Dec 15 in one case!). Whose campaigns have stood out and why? We’re…
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Facebook celebrates its 12th birthday, but will brands be celebrating in the future?

Facebook celebrates its 12th birthday, but will brands be celebrating in the future? Last Thursday marked Facebook's 12th birthday, and they were kind enough to let us users be a part of it with their ‘Friends Day’ video experience! The…
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#MarketingTitbits - Google's Guidelines, Instagram Changes, Original Logos

1. 12 practical content tips from Google’s Page Quality guidelines During November last year, Google released a series of Page Quality rating guidelines for website owners, based on Google’s approximation of the highest and lowest quality…
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#MarketingTitbits - 2016 Business Trends, 10 New Year's Resolutions, #Twitter10K

1. 2016 trends: what will impact your business this year New Year, new business? Marketing Week has put together a list of key issues to keep an eye out for in 2016. Other than pricing, will brands find something new to go to war on? Mobile…
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#MarketingTitbits - CES 2016, Social Media 2016, Year Of The Reviews

1. Five learnings for marketers from CES 2016 The Consumer Electronics Show hit Las Vegas last week, and it gave us marketers a chance to search out those innovative ideas for the year ahead. The Global Chief Strategy Officer at Initiative,…
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#MarketingTitbits - Coca-Cola's Marketing, YouTube's Viral Moments, Brands Colours

1. How Coca-Cola overhauled its marketing in 2015 From its ‘single brand’ strategy to lower calorie, flavoured products, Coca-Cola are determined to keep up with changing consumer tastes. Back in March this year, the soft drinks company…
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