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What you need to know about LinkedIn Advertising for B2B marketing

The social platform LinkedIn, has over 500 million members, of which 260 million are logging in each month and 40% of active monthly users are using it daily. As a professional platform, the typical LinkedIn user looks for valuable content to…
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The rise of augmented reality for strategic marketing

Social media platforms have become a critical place for advertisers to showcase their products to their target audiences, and with new technologies emerging all the time, businesses are finding new and innovative ways to integrate them into…
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Instagram launches long form video feature

On the 20th of June 2018, Instagram launched a new long-form video feature to their platform called IGTV; which allows users to post pre-recorded videos lasting up to 60 minutes. Until now, Instagram users have only been able to post 60-second…
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5 World Cup marketing campaigns that caught our attention

Just under two weeks into the World Cup and there has already been many surprising results. The England team have won their first two tournament games, against Tunisia and Panama, with 18 million people tuning in to watch their 2-1 victory and…
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GDPR – What now?

Nearly a month has now passed since the General Data Protection Regulations (GDPR) came into effect on May 25th and ensuring compliance is crucial going forward to avoid any costly fines. There are still many discussions and blurry lines between…
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How will GDPR affect Marketing?

With the General Data Protection Regulations (GDPR) coming into effect on May 25th 2018, TLC Business have taken a look into how the new laws will affect the B2B Marketing industry and what precautions we can begin to take to ensure we’re…
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2017 Top Marketing Statistics To Help You Plan For 2018

As 2017 is drawing to a close, and 2018 is on the horizon, TLC Business have taken a moment to look at the digital marketing statistics of 2017 and picked a few to explore in greater detail, to help shape your marketing content strategy in the…
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A beginner’s guide to keyword research

Keywords form the cornerstone of any SEO strategy. So whether you’re writing a blog post, or putting together your homepage text, identifying the right keyword to optimise a page is an essential part of attracting the right types of visitors…
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Social Media Marketing in the General Election

A week on from the June General Election and Britain’s political future is facing fresh uncertainty. What was meant to be a clear win for the Conservatives, turned into one of the most surprising and memorable elections to date, with the Conservatives…
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Facebook takes its fight against fake news to UK newspapers

If you’re partial to acquiring your news in a print format, you may have noticed something a little different about your newspaper this morning. That’s because from yesterday (Monday 8th May) Facebook will be rolling out ads in several of…
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How to Make Your Website Responsive on Mobile

No matter how big or small your business is, it’s important that your website is responsive across all devices, especially mobile. A recent survey found that 88% of consumers who search for a local business on a mobile device call or go to…
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Spring Budget 2017: What Marketers Need to Know

Phillip Hammond delivered his first Budget as Chancellor last week. Whilst it was perceived as being a fairly lacklustre affair by many, there were elements that had a relevance to marketers. From education to technology, here are some of the…
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How to Provide Great Customer Service through Social Media

Social media is changing the way we interact with customers, and it’s no longer just about whose posts get the most retweets or who has the most followers. An estimated 67% of consumers now use social media for customer service, and this…
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How to Increase your Email Open Rate

Millions of emails are sent out and read every day, and it’s estimated that over a third of the world’s population will be using email by 2019. However, with UK businesses only achieving an average open rate of 24.7% last year, it just goes…
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5 Things that Mattered this week in Marketing #MarketingMoments

As always, it’s been another busy week in the world of marketing. Here we’ve summed up the top 5 marketing stories to keep you up-to-date on the latest news and views in the industry. 1.Netflix and YouTube enter top 10 best brands list…
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