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Stationery to Smile About

We're very excited here at the TLC Business office. Our new business cards, letterheads and comp. slips have just turned up! Now, new stationery is always exciting, but our new stationery is extra pleasing which is why couldn’t help shouting…
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The TLC Business Marketing Formula

We’ve spent a lot of our time recently asking a lot of questions. We’ve blogged and tweeted and spent time in marketing forums. We’ve grilled all the people we’re in touch with and listened closely to their answers. Our aim - to really…
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The Importance of Being Prepared

16.02.10 Part 1: The TLC Business Marketing Formula OK, so this is going to be a five-part blog where we walk through the five phases of the TLC Business Marketing Formula. Today we start with ‘preparation’ - perhaps the most important,…
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Time to Get Creative

23.02.10 Part 2: The TLC Business Marketing Formula This is the second in a five-part blog where we’re pulling apart the TLC Business Marketing Formula. This is where it gets interesting. We’re talking about inspiration. Flair and imagination…
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Bucket Loads of Perspiration

02.03.10 Part 3: The TLC Business Marketing Formula We’ve reached part three in a five-part blog all about our TLC Business Marketing Formula. This is where it all happens. It’s time to get busy and put all the preparation and plans…
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TLC Business Team Up with the Fresh Ideas Network

We’re really excited to announce plans to work with Fresh Ideas Network as part of their mentoring and support programme. This fantastic initiative supports community food projects in their quest to make healthy/local food more easily available,…
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How Does Your Marketing Measure Up?

22.03.2010 Part 4: The TLC Business Marketing Formula Here we are, it's part four of the TLC Business Marketing Formula. It’s results time.This is what it all boils down to. Has your preparation, inspiration and perspiration paid off?…
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Why no Preparation and Planning?

14.03.10It never ceases to amaze us how little regard SMEs seem to pay to preparation and planning, when considering their marketing. Our market research found that 100% of the businesses we spoke to in Hampshire felt their marketing could…
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Google top brand for 2010

The Brandz report for 2010 has just been published and it is no surprise that Google are top with their brand value increasing 14% over the last year, to a huge $114 billion. The top 100’s total brand value exceeded $2 trillion! That is just…
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Is marketing your midfield general?

Every team has its manager, who defines the team’s strategy and objectives. In much the same way, businesses have their managing director or CEO to play this role, defining the business’ mission, strategy and objectives. It is the responsibility…
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Top 3 branding tips (May)

1. Talk to your existing clients and target audience members and discover what they look for in a business they work with? See if any common factors crop up, what values do they see as important? Consider aligning your brand with these. 2.…
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Outsourced marketing: pitfalls to avoid

Outsourced marketing: how to make it work We believe that in order for an outsourced marketing relationship to be effective for our clients, it needs to be just that, a relationship. An outsourced marketing company needs to understand your…
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May's Quick Marketing Tips

May’s Quick Marketing Tips Register at seomoz.org and start using their free SEO tools to get on top of your websites search engine optimization. There are a whole host of different tools available to check back links, keyword analysis…
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5 Top Direct Mail Tips

With the rise of email marketing and the focus on environmentally sustainable business practices, Direct Mail has taken a bit of a pounding. Indeed in the US, Direct Mail spending dropped by 3% in 2008 for the first time ever. Some argue the…
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Why the recession could be the best thing to happen to your business?

Life is what you make it, or so the saying goes. This principle can be applied to business as well.There is no getting away from the difficulties many businesses have experienced as a result of the recent recession. Some businesses haven’t…
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