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#MarketingTitbits - Maria Sharapova changes her name to Maria Sugarpova, Why IT and marketing need to collaborate, only 31 of the top 100 brands are on Tumblr.

1. Maria Sharapova changes her name to Maria SugarpovaTennis player Maria Sharapova recently opened her new confectionary company – selling ‘candy’ in the USA. The company’s name is Sugarpova and the marketing team have already come…
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What your SME can learn from 'Guerrilla marketing'

What your SME can learn from 'Guerrilla marketing' In today’s competitive business environment, winning new business and attracting potential customers is a challenge. In order to set themselves apart from the competition, many larger…
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#MarketingTitbits - Top 10 Nike adverts, Pot Noddle advert banned and obsolete words that should have never gone out of style!

1. Top 10 Nike ‘Just do it’ advertsFounded in 1964, the American multinational corporation, Nike, is now one of the world’s largest suppliers of sports clothing and accessories. Nike aired its very first television advert in 1982 and since…
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Free ‘Effective Marketing for SMEs’ seminar

We are hosting our annual free marketing event at The University of Southampton Science Park on Thursday 21st Nov from 12pm - 2pm. Working lunch Join us for a working lunch, as we help SME businesses identify how to make the most of…
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#MarketingTitbits - Tiffany & Co.'s social media, buying a promoted tweet to complain and big brand logo transformations

1. How Tiffany & Co. use social media Tiffany & Co. was founded in 1837 by Charles Lewis Tiffany and has become one of the most renowned jewellery brands in the whole world. They are a great example of how a business can harness the…
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#MarketingTitbits - Stella Artois gifting app, some humorous Twitter accounts and 35 books that everyone should read..

Stella Artois launches social media gifting app Stella Artois, the Belgium larger company who have been brewing larger since 1926, have been notorious for their advertising for years.  Their distinctive European cinematic style shows…
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#MarketingTitbits - Hootsuite, shopping and Science World

1. Hootsuite - for begginers If you haven’t heard of Hootsuite already then it is about time that you did. The social media management site now has 7 million users in over 175 countries around the world. It is basically a website that allows…
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#MarketingTitbits - Google, Innocent and valuable brands

1. Help celebrate Google’s 15th birthday September 27th 2013 marked Google’s 15th birthday and they celebrated in classic Google style with an interactive doodle that allowed users to play the Mexican party game piñata. Google also had…
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#MarketingTitbits - Ron Burgundy, Tikker, company growth

Ron Burgundyis Chrysler's new spokesman and "it's kind of a big deal"If you’ve never heard of Ron Burgundy then now is about time. The fictional character played by Will Ferrell has been announced as the new spokesman for Chrysler’s new…
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#MarketingTitbits - paper, augmented reality, Google

How a 75 year old piece ofpaper started modern communicationIn October 1938, an American physicist, inventor and patent attorney, Chester Carlson spent a Saturday morning with his assistant creating the world’s very first dry copy. The…
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What your SME can learn from social media

Last month, we introduced the first instalment of our three part blog, ‘What SMEs can learn from big businesses’. Part 1 highlighted ‘Guerrilla marketing’ and how larger organisations are adopting innovative campaigns in order to raise…
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#MarketingTitbits - marketing, ASDA, Google

1. What can we expect from the next decade of marketing?Marketing in some form, impacts upon virtually every individual and business on the planet. That’s why we think it’s really important for you to have a look at this article from Forbes.…
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#MarketingTitbits - Facebook, Pinterest & Halloween

1. Facebook brand reputation suffers over beheading videos In May earlier this year, Facebook released a statement saying that they will ban all graphic content uploaded to the social networking site, until it has been reviewed by them. Despite…
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#MarketingTitbits - Google+, Instavid, Guinness

1. The beginners guide to Google+ When Google+ first launched in 2011 they had 10s of millions of users sign up within the first few months. Despite constant scepticism since, the platform has been growing steadily and now boasts in excess…
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#MarketingTitbits - John Lewis, squats, Google

1. John Lewis' Christmas advert set to break its own records! John Lewis have been gracing our screens with captivating Christmas adverts since 2007. The first one, in 2007, “Shadows”, showed a range of different Christmas gifts set up…
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