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How to engage your audience using Interactive Content

Digital marketing is constantly changing and interactive content is the perfect way to engage your audience in real-time. It's not just about talking to your audience anymore; it's about inviting them to join the conversation and be part…
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The science behind consumer behaviour

One of the best-kept-secrets to marketing success is understanding marketing psychology - how (and why) people think and act the way they do. So you can create engaging content that connects with your audience and leads to business success. So…
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Most unusual ways to get marketing attention

In a world where capturing consumer attention is more challenging than ever, businesses keen to stand out from the crowd are turning to more unconventional methods. From the quirky, to the daring, here are some of the most unusual tactics…
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Leap into action: Successful marketing strategies for 2024’s Leap Year

Leap years only come round once every four years. So it’s a great chance to work it into your marketing strategy and capture your audience’s attention.   How to use leap years to your advantage 1) Novelty factor Capitalise…
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The new era of Sustainability Marketing

Sustainability is making big waves in all industries and we have to make sure it extends into your marketing too. Don’t forget to shout about your sustainable successes and the impact you are making!   Shout about your efforts By…
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10 simple ways to get new leads and grow your business

We’re all about helping SMEs grow and one of the best ways to do that is by getting new leads. Often, our customers know what they want to achieve, but find it tricky to know where to start. We’re always here to help, and to get you started…
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New Year’s resolutions you should make for your business in 2024

Happy New Year! We hope you had a lovely festive time with your friends and family. Now the New Year has officially begun, it’s time to knuckle down and make some New Year's resolutions to help your business thrive in 2024. Here are…
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Marketing trends: What’s in store for 2024

Well, this is our last blog for 2023 and what a year it has been! As the end of the year rapidly approaches, it’s time to look ahead and see what marketing trends will be big in 2024.   Sustainability Sustainability has been…
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The Dos and Don'ts of Christmas Marketing

The countdown to Christmas is well and truly on - Christmas lights and decorations are up, festive songs are playing on the radio - so now is the time to spread the Christmas cheer through your marketing. To help you get started, here are…
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Rebranding: Is it worth it?

Choosing to rebrand is a big call and you’ve got to make sure it’s worth the investment. So in this blog, we’ll look at the top reasons businesses choose to rebrand, what you should consider and the key benefits:   Top reasons…
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Unmissable dates that will generate buzz for your marketing campaigns

If you look hard enough, you’ll find there’s a national day for almost everything! Instead of a paint by numbers approach to marketing, where you try to tenuously link all the national days in the calendar to your business, avoid the…
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The power of personalised marketing

Personalised marketing can make the difference between your customer engaging with your brand, or not. Here are some of the top 7 reasons why personalisation is so important in the current world of marketing:   1) Prevent content…
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Top tips for website design

If you’re looking to upgrade your website, or create a new one from scratch - we’ve put together some top tips to make your website stand out and grab people’s attention - for all the right reasons! But don’t stress, if you want support…
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How to use video successfully

In our last blog, we touched on how visual content will really make your message stick in people's minds.   So now we’ll share some top tips on how to use videos successfully, to get people talking about your business:   First…
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Making your marketing work for busy people on the move

It’s no secret that many people are short on time and are already trying to cram too much into their hectic schedules. That’s why it’s essential to make your marketing work for busy people on the move. We’ve put together some top…
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