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#MarketingTitbits - Android Pay, YouTube ads, Pizza Hut projector box

1. What Google’s Android Pay will mean for brands Earlier this month, Google announced the launch of the much anticipated Android Pay to take on rival Apple, as they enter the mobile payments market. Google could be seen as already having…
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#MarketingTitbits - Google Analytics, Virgin's vacation policy, email marketing

1. Seven Google Analytics tips for beginnersGoogle Analytics is an invaluable tool for businesses to use to understand their websites and its engagement with visitors. The level of insight it can provide is staggering; however, for those unfamiliar…
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Brands don’t have to be boring!

What was the most memorable post you saw on social media this week? Our guess is that, whatever it was, it made you laugh!When it comes to humour, a little can go a long way. A study from the Global Survey of Trust in Advertising polled…
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#MarketingTitbits - marketing focus, social media blunders, Google Panda

1. Why consumer trust, storytelling and collaboration are Nestle, Mars and Airbnb’s focus for 2016 Speaking at Cannes Lions festival, marketing heads from some of the UK’s top brands shared their views on their priorities for 2016. At…
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#MarketingTitbits - consumer high streets, Pinterest pages, Snapchat stories

1. Big brands left out of consumers’ ideal high streetAccording to new research by insight and innovation consultancy FreshMinds, almost half of consumers believe that big brands are ruining the high street and a further 63% believe that high…
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#MarketingTitbits - entrepreneurial must-read books, Flipagram, Amazon at 20

1. 10 entrepreneurial must-read books to kick off your summer reading listProfessors from the University of Michigan, Len Middleton and Jim Price, have compiled a list of their favourite entrepreneurial reads, ranging from traditional success…
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#MarketingTitbits - emoji campaigns, psychology principles, stock images

1. From McDonald’s to Ikea – 7 of the best emoji marketing campaignsEmojis have become the world’s fastest growing digital language and a number of brands are beginning to incorporate them into their marketing campaigns. But whose…
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#MarketingTitbits - Instagram marketing, brand taglines, Google+ changes

1. What brands need to know about Instagram marketing By 2017, Instagram’s mobile ad revenue is due to quadruple to reach $2.81bn, making its mobile display ad business bigger than both Twitter and Google in the US. There are already more…
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Top Marketing Tips For February

What Matters Now - As promised each week, the team here at TLC Business will provide you with a free Seth Godin eBook. This week we bring you ‘What Matters Now’, a great book that gives you ideas on how to get more out of your business this…
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Think 'SME SR' not CSR

Businesses are coming under increasing pressure to engage in activities which come under the corporate social responsibility (CSR) banner. CSR follows the concept that each company has a responsibility, in fact an obligation, to help the same…
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Top Marketing Tips For March

Everyone’s An Expert – Another great eBook from Seth Godin. This book is for anyone who wants more. How do you get more people to visit your site? or buy your product? or donate to your charity online? Snip Snip is an easy way to…
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What can SME's learn from the super brands?

Mercedes has been revealed as the UK's number one consumer superbrand in the 12th annual survey by the Centre for Brand Analysis, toppling last year’s winner Microsoft, which dropped into 6th place. This is the first time in five years that…
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This Month’s Top Marketing Tips

Really Bad Power Point - This Seth Godin eBook explores why power points are so bad and how we can tackle them to create a better presentation. Search PSD – Free online collection of over 1,500 PSD files. You can search for them by name…
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UK businesses are going social in 2011

Research indicates that a third of UK companies have now signed up to online networks. We all know about the big B2C companies such as Starbucks, Pringles and Adidas, who offer their audiences a strong presence on social media sites.  So what…
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TLC Business sponsors Sreylim from Cambodia

You may already know that TLC Business supports ‘CamKids’, The Cambodian Children’s Charity. ‘CamKids’ is a development and relief organisation, dedicated to providing direct aid to children in Cambodia who are either poor or whose…
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