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#MarketingTitbits - YouTube, LinkedIn, billboard campaigns

1. YouTube tops the list as favourite digital brand among children Childwise, a market research company, has published a report highlighting that YouTube was the most popular site for 5 - 16 year olds over a 7-day period following a survey…
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Buyersphere Report 2015: Summary

Buyersphere Report 2015: Summary In a world where digital technology has given us access to more data than at any point in history, it can be easy for B2B marketers to get lost amongst a never-ending forests of stats and statistics. Add to…
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Have you applied for your Growth Voucher worth up to £2000?

The Growth Voucher scheme was set up by the government last year, which gives businesses the opportunity to receive up to £2000 match funding with the aim of helping SMEs get strategic business advice and support to help them grow. However,…
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#MarketingTitbits - content writing, Halifax, learning to code

1. 17 fantastically useful tools for content writers and bloggers For content writers and bloggers, writing can often be a stressful and difficult set of skills to master. But with the help of Econsultancy, we can show you some of the best…
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We've moved!

We are delighted to share with you our good news – we’ve moved! We’ve loved our time in St Cross, but due to expansion, we have now located to larger offices just on the outskirts of Winchester, in the idyllic countryside location of…
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#MarketingTitbits - domains, data laws, Budget 2015

1. Eight genuinely useful tools for domain name generation When creating a website, the hardest part can often be thinking of and securing a name. One of the biggest problems today is that there are over 900 million registered website domains,…
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April Fool's Day round-up

In case you didn't notice, it was April Fool's Day yesterday and it was no surprise that many brands were getting involved, seeing how far they could get away with pulling the wool over their audience's unsuspecting eyes. From cringe-worthy…
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#MarketingTitbits - Google, websites - then and now, Twitter election

1. The Google algorithm update may be a thing of the past Google’s algorithm updates are known by names such as Penguin or Panda and will regularly move the SEO goal posts, leaving marketers awaiting their arrival with a certain level of…
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#MarketingTitbits - Twitter, Aldi, advertising fails

1. Twitter officially lets you retweet with comments now Over the years, Twitter has faced criticism from frustrated users who struggled to warm to the limited functionality of the platform, but their latest change could help allay some of…
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#MarketingTitbits - retail technology, reputable brands, royal celebrations

1. Shoppers using average five connected devices to purchaseWhen purchasing goods both online and in-store, consumers are now on average using five ‘connected’ devices during the process, whether this be browsing, researching, comparing…
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#MarketingTitbits - email investment, Google search update, Facebook algorithms

1. Why is email investment falling despite high returns? Marketers tend to be fond of email marketing due to the high return on investment (ROI) that it yields, so why is spending in this channel decreasing? According to a census of 1,000…
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#MarketingTitbits - General Election, Googling for pizza, spotting fake reviews

1. The election result: what it means for marketers Over previous weeks, the general election result has dominated news headlines, as promises were made and the prospect of new legislation loomed. But, what does the new Tory government mean…
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#MarketingTitbits - personalisation, McDonald's, Wonga

1. Google’s UK sales chief: it is criminal for brands to avoid personalisation According to Google’s sales director, Martijn Bertisen, brands are still reluctant to “put faith into mobile”, even though 60% of consumers now wish for…
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#MarketingTitbits - Google, Ryanair messaging, internet fees

1. Does Google use social signals for ranking?Are pieces of content more likely to rank higher on SERPs if they have more social signals (likes, retweets, comments, etc.) than similar content of less social ‘worth’? Econsultancy sheds some…
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#MarketingTitbits - vloggers, Google+, Google I/O Conference

1. Why transparency is key in relationship between brands and vloggers The Advertising Standards Authority (ASA) revealed plans for new guidelines surrounding vlogging shortly after consumer goods company, P&G, became the latest culprit…
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