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#MarketingTitbits - Marmite, Tesco, TED talks

1. Marmite – the marketing story even the haters love Marmite has recently won Brand of the Year at Marketing Week’s Engage Awards, but the brand only generated around £37million in sales in 2013, so why is this? Well, however small in…
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#MarketingTitbits - customer reviews, domains, John Lewis

1. What to do when customer reviews turn ugly? Customer reviews are typically seen as a positive thing for businesses, generating an additional 40% increase in revenue per year if used effectively. And although 83% of reviews written are positive,…
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#MarketingTitbits - cycling, Selfridges, marketing universities

1. How cycling became a mainstream lifestyle brand Cycling has become a £1.4bn brand, but how did it happen? Check out Marketing Week’s article featuring exclusive interviews with Sir Bradley Wiggins and Team Sky coach Sir David Brailsford,…
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#MarketingTitbits - adverts, body language, internet

1. The top 20 most-shared ads of 2014With 2015 now just around the corner, it’s time to reminisce on the weird and wonderful ads that have been presented to us this past year. Top of the list, collecting 405 million views and nearly 6 million…
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#MarketingTitbits - digital qualifications, vloggers, Macmillian's award

1. Government launches qualifications to meet UK digital marketing needs The UK Government has now acknowledged the need for digital marketing qualifications in order to fill the growing hole covering a range of jobs such as app developing,…
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#MarketingTitbits - Google+, Black Friday emails, worst

1. Former Google+ designer slams the service for being ‘Facebook lite’ One of Google’s former employees has described Google+ as ‘adrift at sea’, with the social network leaving behind big opportunities and a ‘ton of value on the…
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#MarketingTitbits - social media fails, YouTube, Twitter's year

1. The top 20 fail-iest social media fails of 2014 As the impact of New Year’s exploits begin to wear off, it’s an ideal time to look back on 2014 and reminisce about some of the greatest brand fails on social media last year! Thanks to…
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#MarketingTitbits - Facebook video, Mark Zuckerberg, news articles

1. Facebook video use has increased by 75% globally In March last year, Facebook launched its premium video platform, competing with the might of dominant video rival YouTube. Statistics have recently been released indicating that 75% of smartphone…
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#MarketingTitbits - YouTube ads, negative SEO, Marmite

1. The top 10 most popular YouTube ads of 2014 Now-a-days, the most popular YouTube ads tend to be made for an online campaigns, instead of airing on TV, so it’s no surprise that most of the top 10 featured in Marketing Week’s article have…
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#MarketingTitbits - Google Translate, Twitter, SEO

1. Report: Google app will soon let you translate voice to text in real time Google Translate has helped many of us over the years to overcome the language barrier, but now Google are taking their electronic dictionary to new heights with the…
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#MarketingTitbits - John Lewis, mobile optimisation, Instagram

1. John Lewis’ director of comms on upholding the reputation of a loved brand As one of the UK’s biggest brands, it’s no surprise that John Lewis has a tough task on its hands maintaining the reputation that has been built up over the…
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#MarketingTitbits - Snapchat, Google & TED Talks

1. Eight brands experimenting with Snapchat for social marketing There’s no shortage of people who claim that marketing on Facebook and Twitter is a waste of time and money, but what would they have to say about the latest rise of businesses…
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#MarketingTitbits - Amazon, GIFs and Instagram video

1. Amazon to take on Google and Microsoft by offering corporate emailThe Wall Street Journal has recently reported on Amazon’s plans to shake up corporate email with the introduction of WorkMail, a cloud-based email service with a $4 per month…
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#MarketingTitbits - hashtags, social analytics tools, SEO tips

1. Use hashtags to generate greater brand engagement Are hashtags a fad? Their growing popularity has seen them start to overtake the infamous Facebook ‘like’ button for brands looking to drive consumer engagement. Such is growing obsession…
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#MarketingTitbits - writing tips, LinkedIn, marketing fails

1. 12 handy tips for writing better web copy Some people consider writing for the web more difficult than it actually has to be. If you fall into this camp, Econsultancy may be able to help. They have put together some handy tips to keep in…
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