Cost-Effective Marketing Services to Drive Awareness & Lead Generation
Background
The client is a market leading provider of business intelligence to global organisations with an interest in the Waste industry. Located in the UK, the business was recommended to talk to us, with a view to helping them revamp their marketing and business development mechanisms and provide ongoing practical support to implement their marketing on a day-to-day basis.
How we help:
- Strategy and planning
- E-marketing
- Branding
- Social media management
- Advertising & PR
- Analytics analysis
- Content creation
- SEO & PPC
- Designing and procuring print
- Event support
Solution
We manage all aspects of marketing across multiple on and offline channels. Standout activities include:
- The creation of weekly e-shots and e-newsletters followed by reporting and data targeting. The results and associated reports of these are then utilised by the organisation’s sales teams to drive new business opportunities.
- Management and creation of content for social media channels, including Facebook, LinkedIn, Instagram and Twitter.
- Copywriting – including weekly blogs and reports.
- Setting up and monitoring PPC campaigns – including remarketing.
- Developing the brand collateral on a regular basis to ensure it is fresh and current.
- Creating branded templates for the research team to present their industry reports and publications in.
- Creating educational GIFs to populate the website and improve user experience.
- Designing and producing stands and collateral for industry exhibitions that the client is exhibiting at.
Outcome
Some of the things our marketing expertise has helped to contribute towards include:
- A rebranding of the business and its offering to improve customer perception of the business and understanding of its products.
- The volume of visitors to the client website has increased 1000%.
- The number of leads received from the weekly e-shots has increased by 500%.
- We have launched 3 new products for the business, increasing the client offering and revenue potential.
- Developed an inbound marketing process that drives weekly enquiries to support the proactive marketing and sales activities.
Discover our range of services HERE
What others say about us
TLC provided us with excellent advice, help and support to both understand our business marketing needs and then implement a plan to put the strategy into action.
X-Press LegalNeil Bedford
Working with TLC for the last year has brought a direction and focus to our marketing. TLC have produced some fantastic ideas and dealt with all the implementation, allowing us to concentrate on our clients and their needs.
Langdowns DFKRoss Garfitt
I have worked with Josh on a number of occasions and I have always found him to be very personable and easy to get along with. Beneath an easy going persona lies a hard business edge.
DC EmploymentDaryl Cowan
I found the Ideas Session very useful in pinpointing areas of improvement as well as reassuring of areas that are being developed well. Joshua is very insightful and professional and it was a pleasure to discuss the demands of marketing with him.
Mariott HotelSoma Saha
Since working alongside TLC Business we have peace of mind that we are maximising our marketing potential whilst reducing our outgoings.
Retirement and Investment SolutionsPat Williams
If you don’t have an MOT on your car you cant drive… if you don’t have an Ideas Session don’t expect to go forward in your business; try before you buy, it works!
Peter Cox (Catering Equipment) LtdPeter Cox
Interested in discovering how we can help your marketing?
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