Leap years only come round once every four years. So it’s a great chance to work it into your marketing strategy and capture your audience’s attention. How to use leap years to your advantage 1) Novelty factor Capitalise on the novelty of a leap year. You can build anticipation leading up to the leap […]
Sustainability is making big waves in all industries and we have to make sure it extends into your marketing too. Don’t forget to shout about your sustainable successes and the impact you are making! Shout about your efforts By highlighting the positive impacts your business is making, not only informs your customers, but strengthens […]
We’re all about helping SMEs grow and one of the best ways to do that is by getting new leads. Often, our customers know what they want to achieve, but find it tricky to know where to start. We’re always here to help, and to get you started we have put together 10 key ways […]
The TLC Business team ushered in the festive period at the enchanting Lainston House, indulging in a delightfully un-festive meal. Amidst lively conversations and laughter, we delved into the joy of Secret Santa and taking part in a questionable game of Cards Against Humanity. A big thanks to Lainston House for orchestrating a magical Christmas […]
Happy New Year! We hope you had a lovely festive time with your friends and family. Now the New Year has officially begun, it’s time to knuckle down and make some New Year’s resolutions to help your business thrive in 2024. Here are our top marketing New Year’s resolutions for 2024: Spend time on […]
Well, this is our last blog for 2023 and what a year it has been! As the end of the year rapidly approaches, it’s time to look ahead and see what marketing trends will be big in 2024. Sustainability Sustainability has been a big focus in 2023 and will continue well into 2024 and […]
The countdown to Christmas is well and truly on – Christmas lights and decorations are up, festive songs are playing on the radio – so now is the time to spread the Christmas cheer through your marketing. To help you get started, here are some key dos and don’ts to keep in mind when planning […]
Choosing to rebrand is a big call and you’ve got to make sure it’s worth the investment. So in this blog, we’ll look at the top reasons businesses choose to rebrand, what you should consider and the key benefits: Top reasons why businesses choose to rebrand Outdated brand image Rebranding is often a strategic […]
If you look hard enough, you’ll find there’s a national day for almost everything! Instead of a paint by numbers approach to marketing, where you try to tenuously link all the national days in the calendar to your business, avoid the temptation to create marketing for the sake of it. You’ll actually lose people’s interest, […]
Personalised marketing can make the difference between your customer engaging with your brand, or not. Here are some of the top 7 reasons why personalisation is so important in the current world of marketing: 1) Prevent content fatigue With 333 billion emails sent worldwide in 2022, it will come as no surprise that people […]