1. Over 20% of FTSE 100 CEOs now come from a marketing background British companies are gradually becoming marketing experts when it comes to filling the top job, as 21% of all FTSE 100 CEOs now come from a sales or marketing background. The UK’s tendency to employ former marketers is far greater than international […]
TLC Business have teamed up with renowned inspirational speaker Simon Harmer and his company Blown Away, to deliver an insightful and inspirational working-lunch session for businesses who are looking to get better results from their marketing in 2016. Not only will the session include marketing tips, cheats and ideas, but it will give you an […]
1. How to do market research on a small budget Ever wondered how to carry out market research on a small budget? When launching a new product or service, companies must understand their customers’ needs and wants, and this is achieved through research and development. Companies such as Unilever and Coca-Cola spend millions each year […]
1. 10 traits of the most innovative entrepreneurs Entrepreneurship fits perfectly with innovation – producing new ideas, providing better solutions and pioneering new products. The most successful entrepreneurs aren’t just the hardest working, but the most innovative too. If entrepreneurs aren’t flexing their innovative muscles, then success and breakthroughs are difficult to achieve. Innovation is […]
1. Social media and crisis management: a Volkswagen case study The Volkswagen emissions scandal has raised many questions – but what has happened to their social media activity? On Friday 18th September, Volkswagen sensibly stopped posting to Facebook and Twitter after the emissions scandal broke out in the US, but they can’t hide forever! The […]
1. Instagram now has 400 million users It’s been 5 years since Instagram’s release, and the image sharing app’s growth shows no sign of slowing down. Earlier this week Instagram announced that it now has 400 million monthly active users, compared to just 300 million in December last year. Instagram has now doubled its user […]
1. Why Facebook’s ‘dislike’ button will be both a challenge and opportunity for brands Facebook features such as ‘like’, ‘share’ and ‘comment’ have been very popular with their users, and chief executive Mark Zuckerberg has now confirmed that a ‘dislike’ button is finally joining the Facebook family. However, brands fear that the new feature could […]
1. Nakd erects an edible advert to get customers trying its goodies This ‘delightfully different’ snack brand created by Natural Balance Foods, set up shop outside London’s Shepherd’s Bush Westfield shopping centre this week with an edible billboard made up of their fruit and nut bars – what a tasty idea! The main objective for […]
1. #60YearsTVAds: vote for your favourite TV ad of all time The 60th anniversary of the first TV ad shown in the UK is approaching us, and over the past few weeks Marketing Magazine has asked for nominations for the best TV ads of all time. Their social media followers have been suggesting a long […]
1. A marketer’s essential guide to the Rugby World Cup The Rugby World Cup, taking place in England and Wales this year, is regarded as one of the biggest sporting spectacles on the planet. This year, the tournament is predicted to have 20,000 hours of broadcast coverage, making it potentially the most commercially lucrative to […]