1. How to do market research on a small budget Ever wondered how to carry out market research on a small budget? When launching a new product or service, companies must understand their customers’ needs and wants, and this is achieved through research and development. Companies such as Unilever and Coca-Cola spend millions each year […]
1. 10 traits of the most innovative entrepreneurs Entrepreneurship fits perfectly with innovation – producing new ideas, providing better solutions and pioneering new products. The most successful entrepreneurs aren’t just the hardest working, but the most innovative too. If entrepreneurs aren’t flexing their innovative muscles, then success and breakthroughs are difficult to achieve. Innovation is […]
1. Social media and crisis management: a Volkswagen case study The Volkswagen emissions scandal has raised many questions – but what has happened to their social media activity? On Friday 18th September, Volkswagen sensibly stopped posting to Facebook and Twitter after the emissions scandal broke out in the US, but they can’t hide forever! The […]
1. Instagram now has 400 million users It’s been 5 years since Instagram’s release, and the image sharing app’s growth shows no sign of slowing down. Earlier this week Instagram announced that it now has 400 million monthly active users, compared to just 300 million in December last year. Instagram has now doubled its user […]
1. Why Facebook’s ‘dislike’ button will be both a challenge and opportunity for brands Facebook features such as ‘like’, ‘share’ and ‘comment’ have been very popular with their users, and chief executive Mark Zuckerberg has now confirmed that a ‘dislike’ button is finally joining the Facebook family. However, brands fear that the new feature could […]
1. Nakd erects an edible advert to get customers trying its goodies This ‘delightfully different’ snack brand created by Natural Balance Foods, set up shop outside London’s Shepherd’s Bush Westfield shopping centre this week with an edible billboard made up of their fruit and nut bars – what a tasty idea! The main objective for […]
1. #60YearsTVAds: vote for your favourite TV ad of all time The 60th anniversary of the first TV ad shown in the UK is approaching us, and over the past few weeks Marketing Magazine has asked for nominations for the best TV ads of all time. Their social media followers have been suggesting a long […]
1. A marketer’s essential guide to the Rugby World Cup The Rugby World Cup, taking place in England and Wales this year, is regarded as one of the biggest sporting spectacles on the planet. This year, the tournament is predicted to have 20,000 hours of broadcast coverage, making it potentially the most commercially lucrative to […]
1. Get your nominations in for brand of the year at the Masters of Marketing Awards Marketing Week are seeking nominations for the ‘brand of the year’ category at the Masters of Marketing Awards, held at this year’s Festival of Marketing. They’re on the hunt for their readers to name the brand whose work has […]
1. Periscope has 10 million users but advertising is ‘nowhere near top of mind’ Since its launch back in March, Periscope has gained huge popularity and has gone on to sign up more than 10 million users. Yet despite reaching this impressive milestone, Periscope’s CEO, Kayvon Beykpour, has said that the company is not focused […]