1. How Coca-Cola overhauled its marketing in 2015 From its ‘single brand’ strategy to lower calorie, flavoured products, Coca-Cola are determined to keep up with changing consumer tastes. Back in March this year, the soft drinks company introduced a one brand strategy, where its four product family – Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola […]
As you may already know, TLC Business support ‘CamKids’ – The Cambodian Children’s Charity, and this week we received our Child Sponsorship Annual Update. We sponsor a young girl called Sreylim who is now 15, and is about to go into Grade 10 at school. She remains very committed and works hard at school; however […]
1. Aldi’s ‘agile’ Christmas campaign wins first round of Christmas ad battle With just 3 weeks to go until Christmas, Aldi has definitely run the most effective festive campaign of 2015, adopting an agile approach and social engagement to defeat their rival retailers. Aldi’s ‘man on the moon’ ad compared two telescopes – one John […]
1. Microsoft ‘surprises’ as it tops The Guardian’s poll of the most influential UK brands Surprisingly, it beat the likes of Amazon and Google in a new poll by The Guardian, subsequently being named the UK’s most influential brand – who would have thought? Microsoft’s move to imbue more social values in its marketing is […]
Last week, TLC Business held our annual marketing seminar at The Mayflower Theatre in Southampton, but with a slight twist. We teamed up with Simon Harmer and his company Blown Away to deliver an inspirational session for businesses looking to get their marketing up and running. This year, the focus was to ‘Get Your Marketing […]
1. John Lewis sees a significant sales uplift following ‘Man on the Moon’ launch The latest John Lewis Christmas ad, #ManOnTheMoon, appears to have generated an increase in the most important metric for any marketing campaign – sales. After its first week of release, the department store reported its first weekly sales total to surpass […]
1. How The Economist injected digital into a 172-year-old magazine The 172-year-old publication, The Economist, has recently embraced digital technology, with help from Iain Noakes, The Economist’s Global Digital Acquisition Journey and Performance Director. With this new revolution, Noakes was keen to stress that despite its recent efforts, The Economist is not a digital brand. […]
1. Is John Lewis playing with fire with its annual Christmas advert? With the combination of John Lewis Christmas ads being the second most shared of all time, will #ManOnTheMoon be another unqualified success? According to BrandWatch, the ad was mentioned more than 23,000 times on social media just two hours after its launch. With […]
1. Google AdWords at 15: moving beyond the last click The success of AdWords for Google, launched 15 years ago, is undeniable. Now, the search giant is keen to build on the success and add even more functionality for advertisers and benefits for searchers. Back in 2000 when AdWords first launched, it had just 350 […]
1. Over 20% of FTSE 100 CEOs now come from a marketing background British companies are gradually becoming marketing experts when it comes to filling the top job, as 21% of all FTSE 100 CEOs now come from a sales or marketing background. The UK’s tendency to employ former marketers is far greater than international […]