1. Eight genuinely useful tools for domain name generation When creating a website, the hardest part can often be thinking of and securing a name. One of the biggest problems today is that there are over 900 million registered website domains, but only 25% are actually in use. If you’re struggling to find a domain […]
In case you didn’t notice, it was April Fool’s Day yesterday and it was no surprise that many brands were getting involved, seeing how far they could get away with pulling the wool over their audience’s unsuspecting eyes. From cringe-worthy pranks to comical PR stunts, we have put together a round-up of some of our […]
1. The Google algorithm update may be a thing of the past Google’s algorithm updates are known by names such as Penguin or Panda and will regularly move the SEO goal posts, leaving marketers awaiting their arrival with a certain level of anxiety. But this could now be a thing of the past. Since 2012, […]
1. Twitter officially lets you retweet with comments now Over the years, Twitter has faced criticism from frustrated users who struggled to warm to the limited functionality of the platform, but their latest change could help allay some of those frustrations. Gone are the days where you had to cut and paste a URL before […]
1. Shoppers using average five connected devices to purchaseWhen purchasing goods both online and in-store, consumers are now on average using five ‘connected’ devices during the process, whether this be browsing, researching, comparing or buying. Devices range from PCs, laptops, tablets, smartphones, smart TVs and wearables according to DigitasLBi, which examined retailer trends around the […]
1. Why is email investment falling despite high returns? Marketers tend to be fond of email marketing due to the high return on investment (ROI) that it yields, so why is spending in this channel decreasing? According to a census of 1,000 marketers published by Econsultancy, email marketing is only second to SEO when it […]
1. The election result: what it means for marketers Over previous weeks, the general election result has dominated news headlines, as promises were made and the prospect of new legislation loomed. But, what does the new Tory government mean for marketers? During the election campaign, the Conservative party stated that it was the best choice […]
1. Google’s UK sales chief: it is criminal for brands to avoid personalisation According to Google’s sales director, Martijn Bertisen, brands are still reluctant to “put faith into mobile”, even though 60% of consumers now wish for personalisation on the platform. At the annual IAB Mobile Engage event, Bertisen explained that although mobile searches have […]
1. Does Google use social signals for ranking?Are pieces of content more likely to rank higher on SERPs if they have more social signals (likes, retweets, comments, etc.) than similar content of less social ‘worth’? Econsultancy sheds some light on the topic. Google is known for ranking content based on its quality, but it appears […]
1. Why transparency is key in relationship between brands and vloggers The Advertising Standards Authority (ASA) revealed plans for new guidelines surrounding vlogging shortly after consumer goods company, P&G, became the latest culprit to fall foul of their rules. Vloggers are not just popular among their subscribers, but brands also. Brands have discovered the advantages […]