1. John Lewis’ director of comms on upholding the reputation of a loved brand As one of the UK’s biggest brands, it’s no surprise that John Lewis has a tough task on its hands maintaining the reputation that has been built up over the past 150 years. Communications Director, Peter Cross, has spoken to Marketing […]
1. Eight brands experimenting with Snapchat for social marketing There’s no shortage of people who claim that marketing on Facebook and Twitter is a waste of time and money, but what would they have to say about the latest rise of businesses using Snapchat? Opinions will always be varied, but it’s no secret that Snapchat […]
1. Amazon to take on Google and Microsoft by offering corporate emailThe Wall Street Journal has recently reported on Amazon’s plans to shake up corporate email with the introduction of WorkMail, a cloud-based email service with a $4 per month price tag, rivalling the likes of Gmail and Microsoft Outlook 365. The move suggests that […]
1. Use hashtags to generate greater brand engagement Are hashtags a fad? Their growing popularity has seen them start to overtake the infamous Facebook ‘like’ button for brands looking to drive consumer engagement. Such is growing obsession over hashtag creation for brands, that some are even employing ‘specialists’ in the field. They may seem like […]
1. 12 handy tips for writing better web copy Some people consider writing for the web more difficult than it actually has to be. If you fall into this camp, Econsultancy may be able to help. They have put together some handy tips to keep in your mind when writing web copy. If you haven’t […]
1. YouTube tops the list as favourite digital brand among children Childwise, a market research company, has published a report highlighting that YouTube was the most popular site for 5 – 16 year olds over a 7-day period following a survey of the age group. YouTube visits outnumbered the likes of Facebook, Snapchat and Google, […]
Buyersphere Report 2015: Summary In a world where digital technology has given us access to more data than at any point in history, it can be easy for B2B marketers to get lost amongst a never-ending forests of stats and statistics. Add to this the ever expanding lists of ‘how to guides’ and new ‘must […]
The Growth Voucher scheme was set up by the government last year, which gives businesses the opportunity to receive up to £2000 match funding with the aim of helping SMEs get strategic business advice and support to help them grow. However, following an extension at the start of this year, the scheme is now drawing […]
1. 17 fantastically useful tools for content writers and bloggers For content writers and bloggers, writing can often be a stressful and difficult set of skills to master. But with the help of Econsultancy, we can show you some of the best tools to help you along the way. If you’re someone who struggles with […]
We are delighted to share with you our good news – we’ve moved! We’ve loved our time in St Cross, but due to expansion, we have now located to larger offices just on the outskirts of Winchester, in the idyllic countryside location of Owslebury. The area boasts beautiful views and an array of wildlife and […]