1. Marmite – the marketing story even the haters love Marmite has recently won Brand of the Year at Marketing Week’s Engage Awards, but the brand only generated around £37million in sales in 2013, so why is this? Well, however small in financial terms the brand may be, it is a prominent and iconic edition […]
1. What to do when customer reviews turn ugly? Customer reviews are typically seen as a positive thing for businesses, generating an additional 40% increase in revenue per year if used effectively. And although 83% of reviews written are positive, what happens if they you get a negative one? Some firms have been known to […]
1. How cycling became a mainstream lifestyle brand Cycling has become a £1.4bn brand, but how did it happen? Check out Marketing Week’s article featuring exclusive interviews with Sir Bradley Wiggins and Team Sky coach Sir David Brailsford, as they reveal all. Together, with Olympic golds and a Tour de France victory under their belts, […]
1. The top 20 most-shared ads of 2014With 2015 now just around the corner, it’s time to reminisce on the weird and wonderful ads that have been presented to us this past year. Top of the list, collecting 405 million views and nearly 6 million shares, is Shakira and the team behind this year’s World […]
1. Government launches qualifications to meet UK digital marketing needs The UK Government has now acknowledged the need for digital marketing qualifications in order to fill the growing hole covering a range of jobs such as app developing, multimedia programming and web developing. In the BIS Small Business Survey from 2012, it was found that […]
1. Former Google+ designer slams the service for being ‘Facebook lite’ One of Google’s former employees has described Google+ as ‘adrift at sea’, with the social network leaving behind big opportunities and a ‘ton of value on the table’. Chris Messina believes that Google+ is too similar to rival Facebook, and that they should have […]
1. The top 20 fail-iest social media fails of 2014 As the impact of New Year’s exploits begin to wear off, it’s an ideal time to look back on 2014 and reminisce about some of the greatest brand fails on social media last year! Thanks to Econsultancy, you can scroll through their list of awkwardness […]
1. Facebook video use has increased by 75% globally In March last year, Facebook launched its premium video platform, competing with the might of dominant video rival YouTube. Statistics have recently been released indicating that 75% of smartphone users now watch videos via Facebook from their devices 2-3 times per day. With predictions for the […]
1. The top 10 most popular YouTube ads of 2014 Now-a-days, the most popular YouTube ads tend to be made for an online campaigns, instead of airing on TV, so it’s no surprise that most of the top 10 featured in Marketing Week’s article have followed this trend. Included in the list are the likes […]
1. Report: Google app will soon let you translate voice to text in real time Google Translate has helped many of us over the years to overcome the language barrier, but now Google are taking their electronic dictionary to new heights with the introduction of real-time voice translation. Although the app offers voice-to-text translation at […]