We’re really excited to announce plans to work with Fresh Ideas Network as part of their mentoring and support programme. This fantastic initiative supports community food projects in their quest to make healthy/local food more easily available, accessible and affordable to local communities, particularly in areas of disadvantage. The mentoring programme aims to provide participating […]
22.03.2010 Part 4: The TLC Business Marketing Formula Here we are, it’s part four of the TLC Business Marketing Formula. It’s results time.This is what it all boils down to. Has your preparation, inspiration and perspiration paid off? Has it delivered a return on investment (ROI)? Surely you want to know where all the time […]
14.03.10It never ceases to amaze us how little regard SMEs seem to pay to preparation and planning, when considering their marketing. Our market research found that 100% of the businesses we spoke to in Hampshire felt their marketing could be more effective and weren’t happy with its performance. When we asked why they thought it […]
The Brandz report for 2010 has just been published and it is no surprise that Google are top with their brand value increasing 14% over the last year, to a huge $114 billion. The top 100’s total brand value exceeded $2 trillion! That is just shy of the $2.2 trillion GDP forecast for the UK […]
Every team has its manager, who defines the team’s strategy and objectives. In much the same way, businesses have their managing director or CEO to play this role, defining the business’ mission, strategy and objectives. It is the responsibility of the captain to marshal their players on the pitch and deliver their manager’s strategy and […]
1. Talk to your existing clients and target audience members and discover what they look for in a business they work with? See if any common factors crop up, what values do they see as important? Consider aligning your brand with these. 2. Look at your competitors. What positions do they occupy in the marketplace? […]
Outsourced marketing: how to make it work We believe that in order for an outsourced marketing relationship to be effective for our clients, it needs to be just that, a relationship. An outsourced marketing company needs to understand your business, get a clear understanding of your objectives, your values, ethos, business practices and how you […]
May’s Quick Marketing Tips Register at seomoz.org and start using their free SEO tools to get on top of your websites search engine optimization. There are a whole host of different tools available to check back links, keyword analysis tools and page rank trackers to name a few. Another website top tip is to make […]
With the rise of email marketing and the focus on environmentally sustainable business practices, Direct Mail has taken a bit of a pounding. Indeed in the US, Direct Mail spending dropped by 3% in 2008 for the first time ever. Some argue the end is nigh for Direct Mail. We would argue otherwise, you just […]
Life is what you make it, or so the saying goes. This principle can be applied to business as well.There is no getting away from the difficulties many businesses have experienced as a result of the recent recession. Some businesses haven’t made it and others have been transformed radically just to stay afloat. Whilst the […]