1. A year on, how do the top 10 UK retailers use Pinterest? Since its launch in 2010, Pinterest has become the third largest social networking site behind Facebook and Twitter with 11million visits a week. The majority of its users are female and the most popular topics on Pinterest are interior design and cookery. […]
1. Messaging app ‘Line’ takes on WhatsApp & Viber with 200million + usersIf you want to make free phone calls and send free messages to your friends then Line could be the app for you. What makes Line different from the plethora of other communication apps out there is its ability to allow users to […]
1. Using free books as a marketing strategy As more and more blogs flood the internet, it is becoming even harder for bloggers to stand out from the crowd. However, a new trend is emerging in the world of blogging and this is the creation of free e-books. It would be fair to say that […]
1. Six awesome examples of Facebook campaigns by Ikea Ikea is the world’s largest furniture retailer, amassing sales last year of £186 billion, selling ready to assemble furniture in 38 countries around the world. Unsurprisingly, Ikea has managed to attain a pretty impressive social media fan base over the years with millions of Facebook fans […]
Worst smartphone event ever? – 20 people injured at LG G2 launch Most of us will be familiar with LG, the South Korean multi-national conglomerate that makes electronics, chemicals & telecom products and distributes them across 80 countries worldwide. The company, the product of a merger between companies Lucky and Goldstar, is also famous for […]
1. Maria Sharapova changes her name to Maria SugarpovaTennis player Maria Sharapova recently opened her new confectionary company – selling ‘candy’ in the USA. The company’s name is Sugarpova and the marketing team have already come up with a high profile campaign to promote the brand. During this year’s US Open tennis tournament, Maria will […]
What your SME can learn from ‘Guerrilla marketing’ In today’s competitive business environment, winning new business and attracting potential customers is a challenge. In order to set themselves apart from the competition, many larger organisations have adopted innovative campaigns, taking inspiration from ‘Guerrilla marketing’ and social media, to help raise their brand awareness and keep […]
1. Top 10 Nike ‘Just do it’ advertsFounded in 1964, the American multinational corporation, Nike, is now one of the world’s largest suppliers of sports clothing and accessories. Nike aired its very first television advert in 1982 and since then has been the only company to win Cannes Advertising Festival’s Advertiser of the Year award […]
We are hosting our annual free marketing event at The University of Southampton Science Park on Thursday 21st Nov from 12pm – 2pm. Working lunch Join us for a working lunch, as we help SME businesses identify how to make the most of their marketing and generate the biggest bang for their buck. Marketing for […]
1. How Tiffany & Co. use social media Tiffany & Co. was founded in 1837 by Charles Lewis Tiffany and has become one of the most renowned jewellery brands in the whole world. They are a great example of how a business can harness the power of social media! Last week, Tiffany & Co. managed […]