Pinterest Analytics: If you have a very visual website, with lots of imagery that visitors might like to share with their friends, family, colleagues or business network, have you started exploring how the latest social media phenomenon, Pinterest, could be utilised to increase web traffic and awareness amongst your target audience? If not, you can […]
Pope Job advertised on LinkedInIf proof be needed that LinkedIn has become a fixture of the global business community, the fact that the recently vacant position of Pope was advertised on the social media site should be evidence enough. There is some question as to the authenticity of the position, not least around thepapalheadhunter@gmail.com email […]
1. Crowd funding: By now, you must have heard about Crowd Funding. It is a relatively new and innovative way of raising funds for a project or business, without the need to go to the bank and ask for a loan. You might ask why are we referencing it in a marketing blog and the […]
1. MarketingWeekLive – get your ticketsThe UK’s largest marketing event takes place between the 26 – 27th June 2013 at London conference venue, Olympia. With over 450 exhibitors addressing all things marketing, a plethora of free ‘conference’ sessions from some of the world’s largest brands, networking opportunities and learning seminars, MarketingWeekLive is a great event […]
Spring has sprung…finally. This is a good time of year to reflect back on the last few months and decide what worked and what didn’t for your business. All too often, companies at the start of the year create and launch marketing campaigns without ever reviewing the end results. In order to ensure your marketing […]
1. Free Images: They say ‘a picture speaks a thousand words’, but these days, it can also cost a £1000. We remember the days, only 7 or 8 years ago, when you could purchase high-res, quality images from stock image sites for a £1 or so. Since then, the market has got wise to its […]
Instagram introduces taggingIf you are a Facebook user, you’ll be familiar with tagging. Social media picture sharing app Instagram has now introduced the feature to its platform, which enables users to tag anything or anyone that has an Instagram username, in an image. This includes people, places, companies and brands. The new feature potentially opens […]
1. McDonalds in PR conundrum McDonalds have got themselves into an interesting conundrum by promising publicly, by the way of a press release, that they will ‘be reaching out’ to Charles Ramsey, the man credited with saving the three kidnapped girls in Cleveland USA. Ramsay famously announced shortly after the event, in front of the […]
1. The top 100 most valuable global brands of 2013 The annual BrandZ most valuable global brands list has been released and Apple keeps hold of the top spot for another year. According to Millward Brown Optimor, the BrandZ list compilers, the Apple brand is worth an eye-watering $185bn. Peter Walshe, Brandz global director explains […]
Over the past few years, there have been several changes to Google’s SEO algorithms. It feels as if as soon as companies start to master search engine optimisation, Google decides to move the goal posts. This can be frustrating for businesses; however, quite rightly in our opinion, each evolution of search is driven by improving […]