In the aftermath of the recent financial crisis, the Hampshire economy is holding up well. Starting a successful business and sustaining it is a difficult task, but recent surveys have shown that local organisations have continued to perform strongly and successfully. SMEs are making the most of opportunities and growing their businesses. The Sunday Times […]
Since the Twitter timeline displays tweets as they are posted, your timeline often does not immediately show tweets from users who tweet less frequently. Their tweets are buried by users of more tweeting frequency. Shuush aims to amplify the people that don’t usually get heard, and scale back those with frequent updates. Dropbox as you […]
This week we tackle one of our favourite topics, the concept of Guerilla marketing. The term, coined by Jay Conrad Levinson in 1970, describes an unconventional form of marketing intended to achieve maximum results using the minimum budget. Something we are sure all businesses will appreciate! The main job of any guerilla campaign is to […]
1. Marketing Magazine Blog: This interesting and informative blog is frequently updated and includes information about networking events, ad campaigns, business news and much more. 2. ‘Visual Marketing’: 99 Proven Ways for Small Businesses to Market with Images and Design by David Langton/ Anita Campbell. This Marketing guide was written by award winning communications strategist […]
Wired Wessex in October How to do Proper Market Research – It’s Essential! Thursday, October 27th 6 – 8 pm Winchester Discovery Centre Performance Hall, Jewry Street, Winchester Cost: £10 at the doorIt is not sexy but market research might just be the missing piece of your marketing puzzle. SMEs have been historically poor at […]
Marketing strategies for SME’s are becoming diverse. An increasing number of small businesses are adopting “Mobile Marketing”, which is proving to be a highly effective method of improving business. So why does mobile marketing represent just 2-3 percent of current marketing budgets? The Internet Advertising Bureau (IAB) has found that mobile marketing has continued to […]
1. Twitter Tool: With so many twitter tools available, it’s hard to know what to choose. This is a list of ten Twitter applications used by social media and industry experts!2. iPad Magazine: Write and publish your own iPad magazine. The Magplus platform is a creative system for making issue-based media for touchscreen tablet devices. […]
Have a listen to TLC Business MD, Josh Spencer, on the Alex Dyke show on BBC Radio Solent talking about the importance of online for businesses as part of the BBC’s ‘Give an Hour’ campaign. To download and listen to the interview click here. We’d love to hear your comments about how he did, so […]
TLC Business director, Josh Spencer, gave a talk on the importance of Market Research, to business owners and students at Winchester’s Discovery Centre last Thursday 28th October. The presentation outlined why market research is so crucial for a business and provided attendees with tips and advice on how to go about it most effectively. You […]
We know Christmas is upon us when the Monday morning office discussion is based around Mariah Carey vs. The Pogues or Buble vs. Bieber, like it or not, Christmas is a matter of days away. Whilst many B2B businesses look at the lead up to Christmas as an opportunity to get their house in order, […]