Dates You Don’t Want to Miss in 2025

The wait is over … after the fantastic response to our blog last year, here’s your go-to guide for the key dates of 2025 to help shape your marketing plans.

Whether it’s big promotional times of the year, or time to focus on wellbeing, this guide is packed with ideas to inspire your campaigns.

Key Dates for 2025

As we are coming to the end of 2024, it’s time to start thinking about your marketing plans for 2025.

We’ve put together the key dates, so you can pick and choose the dates that will hit the mark with your target audience:

January

  • New Year’s Day (Wednesday 1st January 2025) – Kick off the New Year with fresh promotions and exciting offers.
  • Brew Monday (Monday 20th January 2025) – Samaritans are shaking up ‘Blue Monday’ by encouraging people to reach out to each other over a cuppa. A great opportunity to support wellness and mental health.
  • Chinese New Year (Wednesday 29th January 2025) – A chance to engage with your audience through themed promotions and content.

February

  • Time to Talk Day (Thursday 6th February 2025) – Join the nation’s biggest conversation on mental health, run by Mind and Rethink Mental Illness.
  • Valentine’s Day (Friday 14th February 2025) – Perfect for special promotions.

March

  • Shrove Tuesday / Pancake Day (Tuesday 4th March 2025) – Engage with your audience through fun social media content.
  • World Book Day (Thursday 6th March 2025) – If you are launching a book next year, this is a great chance to promote it!
  • Employee Appreciation Day (Friday 7th March 2025) – Show your appreciation with rewards and recognition for your hardworking staff.
  • International Women’s Day (Saturday 8th March 2025) – Celebrate the achievements of women and support gender equality.
  • Ramadan (Friday 28th March – Saturday 29th March 2025) – Show support for your Muslim colleagues and customers observing this holy month.

April

  • Easter (Friday 18th April – Monday 21st April 2025) – Perfect for holiday promotions and family-oriented campaigns.
  • World Health Day (Monday 7th April 2025) – A great chance to promote fitness, healthy living, and even organise a sponsored team event.
  • Earth Day (Tuesday 22nd April 2025) – Focus on sustainability and promote eco-conscious initiatives.

May

  • National Small Business Week (Sunday 4th May – Saturday 10th May 2025) – Support local businesses and showcase your SME partners.
  • Mental Health Awareness Week (Monday 12th May – Sunday 18th May 2025) – Raise awareness with a focus on wellness and mental health in the workplace.

June

  • World Environment Day (Thursday 5th June 2025) – Another opportunity to highlight your sustainable practices.
  • Father’s Day (Sunday 15th June 2025) – Mark the occasion with special promotions.

August

  • Brighton Pride (Saturday 2nd – Monday 4th August 2025) – Show your support for the LGBTQ+ community and celebrate inclusivity.
  • Cycle to Work Day (Thursday 7th August 2025) – Promote healthy living and sustainability by encouraging cycling to work.

October

  • Black History Month (Wednesday 1st October – Friday 31st October 2025) – Share and celebrate the contributions of Black communities throughout history.
  • World Mental Health Day (Friday 10th October 2025) – Focus on mental wellbeing and promote mindfulness.
  • Diwali (Monday 20th October 2025) – Celebrate the festival of lights with themed promotions or content that showcases cultural diversity.
  • Halloween (Friday 31st October 2025) – A great time to have some fun with your marketing. For top Halloween marketing ideas, check out our recent blog.

November

  • Movember (Friday 1st November – Saturday 30th November 2025) – Support men’s health awareness by participating in or promoting Movember campaigns.
  • Black Friday (Friday 28th November 2025) – Get ready for the biggest shopping day of the year!

December

  • Christmas Day (Thursday 25th December 2025) – Perfect for sharing positive messages and capturing gift card sales.
  • Boxing Day (Friday 26th December 2025) – A great day to offer post-Christmas promotions.

Be mindful, some of these occasions can be sensitive times of year for some, you may want to offer your customers the chance to opt out of specific email marketing to respect their preferences.

Don’t Forget:

Trade Shows and Events

Let your audience know if you’re planning to attend any industry trade shows or events. It’s a great chance to show off what you do best and highlight your products and services. The more people who know you’re going to be there, the more chances you’ll have to network and make connections.

Industry-Recognised Days

Support industry events or charity campaigns. It’s a fantastic way to get your name out there and support positive change.

Big Milestones

Celebrate your company’s achievements! Whether it’s a big anniversary or an exciting new product launch, share these successes with your customers and let them be part of your celebrations.

We hope this guide has sparked plenty of ideas for your 2025 marketing campaigns! If you’re looking for more inspiration or tailored advice, our team is always on hand to help.

Want a free virtual marketing ideas session with our experts? Call us on 01962 600 147 or email us at info@tlc-business.co.uk

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Spooktacular Marketing Tips for Halloween

Halloween is creeping up on us, and it’s a fantastic opportunity to have a bit of fun with your marketing and engage your audience. 

Let’s explore some spooktacular marketing tips to make the most of Halloween and make your brand stand out:

  1. Spine-Chilling Social Media Content

Social media is where Halloween marketing truly comes alive. Themed content and spooky trivia is a great way to engage your audience. 

You could create light-hearted Halloween themed polls that connect with your industry, such as ‘What’s the scariest business challenge you face?’. Or share pictures of Halloween decorations in your office.

  1. Trick or Treat with Exclusive Offers & Scarily Good Limited-Time Offers

Get in the Halloween spirit by crafting themed email campaigns that offer promotions with a spooky twist. 

Use creative subject lines like ‘Grab Your Halloween Deal Before It Vanishes’ or ‘This Halloween Sale is Too Sweet to Miss!’ Include limited-time offers, exclusive treats, or even a Halloween countdown to create urgency and excitement.

  1. Halloween-Themed Product Promotions

Get your products into the Halloween action with special themed bundles, limited-edition releases, or discounts themed around the holiday. Whether it’s ‘fang-tastic deals’ or ‘spine-tingling savings’, giving your products a Halloween twist can create excitement.  

  1. Revamp Your Branding

Halloween is the perfect time to give your brand a seasonal twist. Think eerie colour schemes like orange, black, and purple, or spooky fonts that create a playful and festive atmosphere. 

Update your website, social media profiles, and email headers with Halloween-themed graphics to capture attention and set the tone for the season. Even a small change, like a pumpkin in your logo, can go a long way in showing that your brand is in the Halloween spirit.

  1. Content Marketing: Halloween Edition

Halloween is a great chance to write blog posts or case studies with a seasonal spin, like ‘The Scariest Mistakes Companies Make in [Your Industry]’ or ‘Frighteningly Good Solutions for Your Business.’ These pieces help position your business as knowledgeable while playing on the Halloween theme in a clever way.

  1. Get Charitable with Halloween

Halloween is also a great time for your brand to show its charitable side. Why not partner with a local charity for a Halloween-themed fundraiser or host a ‘Trick or Treat’ campaign where a percentage of sales go to a cause. This is a nice way of boosting your brand visibility and image.

With the right balance of professionalism and seasonal fun, your Halloween marketing strategy can leave a positive lasting impression on your audience. 

Be warned, Halloween isn’t for everyone. If you think Halloween is going to leave your audience cold, try out some of our other winning event ideas:  Unmissable dates that will generate buzz for your marketing campaigns.

Keep an eye out for our upcoming blog with unmissable 2025 dates—coming soon!

For a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email info@tlc-business.co.uk

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