Latest Pinterest Trends for Autumn 2024
Pinterest is always a step ahead when it comes to predicting the latest trends. This autumn, the platform is full of inspiration that’s grabbing marketers attention.
Let’s dive into some of the key trends that are taking centre stage in Pinterest’s Autumn 2024 Trend Report, that could impact your marketing this season:
Top Autumn 2024 Pinterest Trends
Serene Colours
This Autumn, serene hues are top of the wishlist, with blues and greens featuring heavily. Expect to see more brands using tranquil tones in their visuals and products, that are perfect for helping consumers feel at ease:
- Serene colour palette +110%
- Seafoam +200%
- Sage and blue colour palette +570%
- Blue and cream bedroom +200%
- Dusty blue bathroom +120%
- Green home décor +2670%
- Dark green bathroom +350%
- Green home offices +260%
- Forest green house +220%
- Moody purple bedroom +350%
- Lavender room aesthetic 110%
Japanese Inspiration
Japanese culture is inspiring everything from home décor to food. Here are some of the most popular trends:
- Japanese vintage art +270%
- Zen bathroom +200%
- Japanese zen garden +120%
- Japanese living room design +135%
- Zen kitchen +160%
- Japanese exterior +60%
- Japanese furniture +60%
- Deconstructed sushi bowl +370% (sushi ingredients in a bowl)
- Katsu curry +100%
- Chicken karaage +80%
- Mochi recipe easy +75%
- Japanese candy +70%
- Tempura sushi +70%
Layered clothing
Fashion is going bold this autumn, with Pinterest trends showing a surge in searches for statement pieces like leopard print jeans, printed tights, and even dog jumpers. Consumers are looking to express their individuality with unique, layered outfits:
- Leopard print jeans +2990%
- Camouflage outfit +2295%
- Printed tights +205%
- Printed jumper +73%
- Dog jumper +60%
- Lobster jumper +55%
Food Trends
Pinterest users are also diving into new food trends this autumn, with a focus on unique flavours and fun recipes like pistachio butter and cloud eggs. These quirky and delicious items are perfect for capturing attention on social media:
- Pistachio butter +240%
- Cloud eggs +130%
- Blueberry jelly recipe +160%
- Milk jelly 90%
Hobbies on the Rise
As people continue to spend more time at home, hobbies like crafting and book clubs are surging in popularity. Pinterest is seeing a rise in searches for DIY bracelet ideas, crochet bags, and even running clubs, indicating that people are craving creative and community-driven activities:
- Small bead bracelet ideas +2000%
- BFF bracelet ideas +330%
- Japanese crochet bag +380%
- Book club +180%
- Japanese books +100%
- Cookbook club +130%
- Run club +700%
- Golf club aesthetic +230%
- Drama club +73%
- Tennis club +50%
How to use Pinterest’s Latest Trends
- Are there specific trends that could apply to your industry? For instance, capitalising on the trending serene colours and Japanese-inspired themes.
- What can you learn about consumer behaviour from the report and how can you apply it to your customers? The growing popularity of wellness-driven trends like zen-inspired spaces or the surge in crafting and hobbies indicates that consumers are craving comfort and creativity.
- Are there any trends that you can weave into your marketing? Whether it’s adopting a new colour palette for your social media visuals or promoting hobby-related products, these trends can help you stay relevant and engaging.
Need help understanding the latest marketing trends? For a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email info@tlc-business.co.uk
Stay ahead this autumn by bringing these Pinterest trends to life in your marketing strategy!
