Latest Pinterest Trends for Autumn 2024

Pinterest is always a step ahead when it comes to predicting the latest trends. This autumn, the platform is full of inspiration that’s grabbing marketers attention.

Let’s dive into some of the key trends that are taking centre stage in Pinterest’s Autumn 2024 Trend Report, that could impact your marketing this season:

Top Autumn 2024 Pinterest Trends

Serene Colours

This Autumn, serene hues are top of the wishlist, with blues and greens featuring heavily. Expect to see more brands using tranquil tones in their visuals and products, that are perfect for helping consumers feel at ease:

  • Serene colour palette +110%
  • Seafoam +200%
  • Sage and blue colour palette +570%
  • Blue and cream bedroom +200%
  • Dusty blue bathroom +120%
  • Green home décor +2670%
  • Dark green bathroom +350%
  • Green home offices +260%
  • Forest green house +220%
  • Moody purple bedroom +350%
  • Lavender room aesthetic 110%

Japanese Inspiration

Japanese culture is inspiring everything from home décor to food. Here are some of the most popular trends:

  • Japanese vintage art +270%
  • Zen bathroom +200%
  • Japanese zen garden +120%
  • Japanese living room design +135%
  • Zen kitchen +160%
  • Japanese exterior +60%
  • Japanese furniture +60%
  • Deconstructed sushi bowl +370% (sushi ingredients in a bowl)
  • Katsu curry +100%
  • Chicken karaage +80%
  • Mochi recipe easy +75%
  • Japanese candy +70%
  • Tempura sushi +70%

Layered clothing

Fashion is going bold this autumn, with Pinterest trends showing a surge in searches for statement pieces like leopard print jeans, printed tights, and even dog jumpers. Consumers are looking to express their individuality with unique, layered outfits:

  • Leopard print jeans +2990%
  • Camouflage outfit +2295%
  • Printed tights +205%
  • Printed jumper +73%
  • Dog jumper +60%
  • Lobster jumper +55%

Food Trends

Pinterest users are also diving into new food trends this autumn, with a focus on unique flavours and fun recipes like pistachio butter and cloud eggs. These quirky and delicious items are perfect for capturing attention on social media:

  • Pistachio butter +240%
  • Cloud eggs +130%
  • Blueberry jelly recipe +160%
  • Milk jelly 90%

Hobbies on the Rise

As people continue to spend more time at home, hobbies like crafting and book clubs are surging in popularity. Pinterest is seeing a rise in searches for DIY bracelet ideas, crochet bags, and even running clubs, indicating that people are craving creative and community-driven activities:

  • Small bead bracelet ideas +2000%
  • BFF bracelet ideas +330%
  • Japanese crochet bag +380%
  • Book club +180%
  • Japanese books +100%
  • Cookbook club +130%
  • Run club +700%
  • Golf club aesthetic +230%
  • Drama club +73%
  • Tennis club +50%

How to use Pinterest’s Latest Trends

  • Are there specific trends that could apply to your industry? For instance, capitalising on the trending serene colours and Japanese-inspired themes.
  • What can you learn about consumer behaviour from the report and how can you apply it to your customers? The growing popularity of wellness-driven trends like zen-inspired spaces or the surge in crafting and hobbies indicates that consumers are craving comfort and creativity.
  • Are there any trends that you can weave into your marketing? Whether it’s adopting a new colour palette for your social media visuals or promoting hobby-related products, these trends can help you stay relevant and engaging.

Need help understanding the latest marketing trends? For a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email info@tlc-business.co.uk

Stay ahead this autumn by bringing these Pinterest trends to life in your marketing strategy!

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The Ultimate Guide to Marketing for SMEs

Are you a small or medium-sized enterprise (SME) looking to make a bigger impact in your industry? Then you’ve come to the right place! Marketing is the key to reaching new customers, building brand awareness, and driving growth.

In this ultimate guide, we’ll walk you through everything you need to know—from social media to email marketing, SEO, and beyond—to help take your business to the next level!

Building a Strong Foundation

Brand identity

Brand identity is what sets your business apart from competitors. It reflects your values, mission, and how customers perceive you. Here are tips and tricks for building a strong brand identity:

Website Design

Your website is often the first impression potential customers have of your business. A well-designed site is crucial to success. Check out these top tips for creating an effective website:

Content Marketing

Content is king. Whether through blogs, videos, or infographics, quality content can drive traffic and boost engagement. Every page on your site should have essential content that adds value. Start here:

Reaching Your Audience

Social Media Marketing

Social media platforms like Facebook, Instagram, and LinkedIn offer fantastic opportunities to connect with potential customers.

If you’re looking for tips to improve your social media marketing, check out these insightful articles:

Email Marketing

Email marketing remains one of the most effective ways to communicate with customers, nurture leads and drive sales. If you’re looking to master email marketing, this guide will help you succeed in 2024:

Search Engine Optimisation (SEO)

SEO is essential to get right. Ranking higher on search engines can bring in more organic traffic, increasing visibility and lead generation. Implement these top SEO tips to get started:

Lead Generation

Generating high-quality leads is the key to growing your business. Whether you’re using social media, content marketing, or paid advertising, it’s important to be strategic. Learn more in this article:

Pay-Per-Click (PPC) Advertising

PPC can drive targeted traffic to your website, but it comes with pros and cons. If you’re wondering whether PPC is right for your business, check out this guide:

Expanding Your Reach

Event Promotion

Hosting events, whether online or in-person, can help engage customers and attract new leads. Learn how to master event promotion with these effective strategies:

Design & Print Work

Don’t underestimate the power of traditional marketing materials like brochures and flyers. Consider these top tips when planning your design and print work:

Black girl in denim sitting at the table with stationery and touching computer screen. Indoor portrait of pretty young woman in headphones with tablet spending time in office.

Staying Ahead of the Curve: Top marketing trends

The marketing world is constantly evolving, so to stay ahead of the game, it’s important to keep an eye on emerging trends and adapt your strategies as needed:

Voice Search

Voice search is rapidly changing how consumers find information online. Optimising for voice search can help your business stay ahead of the curve. Learn more about this emerging trend:

Sustainability Marketing

Consumers are increasingly drawn to brands that prioritise sustainability. Incorporate eco-friendly practices into your marketing strategy to appeal to a growing audience that values responsibility:

Personalised Marketing

Customers respond better to personalised marketing experiences that cater to their individual preferences. Tap into this trend and see how it can benefit your business:

Interactive Content

Interactive content like quizzes, polls, and surveys can engage your audience on a deeper level. Find out how to use interactive content to your advantage:

Key Marketing Dates

Keeping track of key dates and events throughout the year can give your marketing campaigns a significant boost. Here’s a list of unmissable dates to generate buzz:

We hope that our ultimate guide has given you plenty of useful tips to help take your business to the next level. If you would like more expert advice or support, our friendly team is always here and happy to help.

For a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email info@tlc-business.co.uk

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