How to master email marketing in 2024

In the digital age, emails remain one of the most powerful tools for direct communication with your audience.

But, users are becoming more selective about the emails they open. In this blog, find out how to create standout email campaigns in 2024:

1) Understanding email marketing today

People expect more from email marketing today, it’s not just a case of typing a quick email and pressing send. Personalisation, relevant content and a great design is needed to catch your audience’s attention and encourage them to read more.

2) Write attention-grabbing subject lines

The subject line is your first and sometimes only chance to engage your audience. We find that clear, concise subject lines that spark people’s interest will encourage people to open your emails and read on. A/B testing can be used to see what works well for your email campaigns.

3) Personalisation

Personalising your emails to deliver more targeted and relevant content works really well. Including their name is a great start, but going beyond this you could segment your email list based on purchase history, location, or behaviour and really personalise your approach and increase engagement.

4) Send at key times

Make sure you are sending your email campaign at a time that is most likely to reach your audience. This varies by industry and demographics, so it is about getting the right time for your business. A key thing to avoid is clashing with any industry events, or sending at times when no one will be checking their emails.

5) Optimise for mobiles

With the majority of emails now being read on mobile devices, it’s essential that your emails look great and function seamlessly across all devices. This can significantly impact open and click-through rates. By prioritising mobile optimisation, you can effectively reach and engage your audience wherever they are.

6) Engaging content

The era of static emails is behind us. Today, consumers crave interactivity and engagement. This includes interactive elements such as polls, surveys, or clickable buttons to capture attention. It has also been found that interactive content builds a deeper connection with your audience.

7) Review results

Understanding how your email campaigns got on by looking at open rates, click-through rates, and conversion rates is essential for refining future campaigns and making sure your audience engages with your emails. But if you get stuck, we are always here to help!

For a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email info@tlc-business.co.uk