Leap years only come round once every four years. So it’s a great chance to work it into your marketing strategy and capture your audience’s attention.

How to use leap years to your advantage

1) Novelty factor

Capitalise on the novelty of a leap year. You can build anticipation leading up to the leap day on 29th February, with countdown campaigns.

You could tease your followers that something exciting is coming and will be revealed on this year’s leap day. Visual elements like countdown clocks work really well to grab attention and engage your audience.

2) Promotional events

Host special events on the leap day. Whether it’s an in-store event, online webinar, or social media live stream.

Create an experience that customers will associate with the uniqueness of leap year and want to get involved with.

3) Create limited-time offers

Leap years are a great chance to create a sense of urgency by introducing limited-time offers, discounts or promotions that are only valid on this year’s leap day.

Encourage your audience to take advantage of these exclusive deals, as if they miss it, they won’t come around for another four years!

4) Introduce limited edition products or services

A great way to get attention is to introduce limited edition products or services exclusively for the leap year.

It could be an exciting twist on an existing product, a special menu item, or a one-time service package. Rare and exclusive offerings always go down well.

5) Get noticed on social media

Use the leap year theme to engage with your audience on social media. Encourage them to share how they plan to make the most of their extra day and create a branded hashtag for the leap year.

You can even run polls related to leap year activities and create shareable content that generates buzz around your brand. This can help generate user-generated content and increase your brand’s visibility.

6) Create leap year themed content 

Develop leap year themed content for your blog, website or newsletters. This could include articles, infographics or videos that leap out to you, again centering this around exclusive leap year deals, product launches and events will quickly get people’s interest.

7) Personalised email campaigns

Design creative and attention-grabbing email campaigns centred around the leap year theme.

Incorporate leap year visuals, and personalise your messages, so it is clear this is a unique opportunity they wouldn’t want to miss.

8) Involve your employees

Get your team involved in the leap year marketing excitement. Encourage employees to share their plans for the extra day on social media, and showcase behind-the-scenes glimpses of how your company is preparing for the leap year festivities to add a personal touch.

9) Collaborations

Explore collaborations with other businesses or influencers to amplify your marketing efforts. Joint campaigns can bring in a broader audience and create a buzz around your brand during the leap year.

Through clever marketing capitalising on this year’s leap year, you can build a sense of excitement and exclusivity that will set you apart from the competition.

For a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email info@tlc-business.co.uk