Marketing trends: What’s in store for 2024
Well, this is our last blog for 2023 and what a year it has been!
As the end of the year rapidly approaches, it’s time to look ahead and see what marketing trends will be big in 2024.
Sustainability
Sustainability has been a big focus in 2023 and will continue well into 2024 and beyond.
Environmental concerns are at the top of businesses and consumers agendas, so showcasing your brand’s commitment to eco-friendly practices and social responsibility has never been more important. Promoting your sustainable and ethical processes and services, will be key to driving success.
AI-Powered Personalisation
In 2024, Artificial Intelligence (AI) is expected to be used more to create personalised customer experiences by analysing data and tailoring content and product recommendations to individual preferences.
Chatbots will become even more sophisticated in handling customer queries and guiding them through the buying process, improving the customer experience.
Voice Search and Smart Assistants
Earlier in the year, we did a blog focused on how the emerging voice search trend is a game changer for marketing.
In 2024, optimising for voice search will be essential for SEO (Search Engine Optimisation). Integrating with smart assistants like Alexa and Siri will be crucial as more people rely on voice-activated devices for information and shopping.
Augmented Reality (AR) and Virtual Reality (VR)
AR and VR technologies will be increasingly used in marketing to provide immersive experiences. From virtual try-ons for fashion to interactive product demos, these technologies will engage customers in new and unique ways.
Video Marketing
Video content will continue to dominate marketing strategies in 2024. Short-form videos on platforms like TikTok and Instagram Reels will remain popular. With live streaming and interactive video experiences also expected to grow in popularity.
Non-Fungible Tokens (NFTs)
Non-Fungible Tokens (NFTs) have been gaining popularity in recent years and are expected to make a big impact on marketing in 2024. If you’re not familiar with NFTs, it’s a unique digital asset that can be bought, sold and traded in the same way as physical goods can. Customers can buy their own NFT using cryptocurrencies like Bitcoin or Ethereum on NFT marketplaces like OpenSea.
In 2024, NFTs are expected to be popular in the creative and entertainment industries, particularly for unique digital merchandise and collectibles, as well as exclusive access to content.
Popular rock band, Kings of Leon, have already successfully marketed their music and events, with exclusive experiences available through using digital tokens. Even luxury brand Gucci has released limited-edition virtual sneakers that players can wear in virtual worlds such as Roblox and VR Chat. With the growth of the metaverse, NFTs are expected to entice more customers, and NFT creators, investors and NFT influencers will continue to profit from assets they acquire.
If you are looking to get into NFT marketing you should know your audience well and offer unique and exclusive digital collectibles, to build a sense of urgency and demand among followers.
Social Commerce
One thing is clear, social media platforms are here to stay and will be very important for marketing in 2024.
The integration of e-commerce features will make it easier for users to shop directly through the platforms. This trend will blur the lines between social interaction and shopping.
Community Building
Creating nurturing online communities around your products or services will be important in 2024. These communities will provide a sense of belonging and loyalty among customers and set you up for success.
Mobile Optimisation
Another key trend we saw this year, that will continue into 2024, is mobile optimisation. As more and more people use mobile devices for browsing the web, all businesses will need to offer a fast seamless mobile experience to remain competitive.
AMP (Accelerated Mobile Pages) and mobile optimisation will be essential for making sure users can easily navigate your website, boosting customer satisfaction, engagement and ultimately customer loyalty.
Get 2024 off to a great start with a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email info@tlc-business.co.uk
