Rebranding: Is it worth it?
Choosing to rebrand is a big call and you’ve got to make sure it’s worth the investment.
So in this blog, we’ll look at the top reasons businesses choose to rebrand, what you should consider and the key benefits:
Top reasons why businesses choose to rebrand
Outdated brand image
Rebranding is often a strategic move to stay relevant in a competitive and constantly changing market. One of the most common reasons to rebrand is to reflect new consumer trends, changing values or customer interests.
Rebuild reputation
Rebranding can be a good PR move, to help a company distance itself from any negativity and communicate new values to regain trust.
Attract new customers
Rebranding can create a new identity that appeals to different demographics, while maintaining brand recognition.
Mergers and acquisitions
Rebranding is often necessary after mergers and acquisitions to reflect the company’s new direction. Unifying two company identities makes it easier to deliver a clear and consistent message.
Changing company vision
As a company’s goals evolve, rebranding can help to align the company brand with its new direction and values.
International expansion
Entering new markets can mean a rebrand will help to appeal to different cultural preferences and improve brand recognition.
Top 5 things to consider when rebranding
If you feel your business needs rebranding, then our expert team is here to help:
1) Consistent messaging
A big thing to get right in a rebrand is to develop a consistent tone of voice. Our experienced copywriters can create a clear, relevant and cohesive message tailored for your audience.
2) Strong branding
Pay attention to every detail of your branding, from colours to typography, to create a stronger identity. Our graphic design team is always on hand to help, as your brand colours, in particular, will say a lot about your business. Check out our previous blog on colour psychology to help choose the right colours for your business.
3) Logo Redesign
Your logo represents your brand so it needs to be right. If your logo looks outdated, or no longer matches your brand identity and values, it’s time to redesign your logo. Our talented graphic designers can create a fresh, well-designed logo that can breathe new life into your brand and make a lasting impression on your audience.
4) Website design
Creating a visually appealing and user-friendly website is essential for making a positive impression on your audience. Our creative team can create a website that will showcase your business effectively online, generate more enquiries and drive sales.
5) SEO
Get your updated brand noticed, by optimising your website for search engines. This ensures that your business ranks highly in web searches, making it easier for potential customers to find you. Our expert team can help with Google analytics, SEO content creation and much more, just ask!
Recent Twitter rebrand
One of the biggest rebrands in recent months is Twitter rebranding to X in July 2023, as Elon Musk was keen to reinvent Twitter (which he bought for $44 billion back in 2022) and change the vision of the platform. But has the move away from the iconic blue bird and ‘tweets’ to X and ‘posts’ improved the brand?
Response to the rebrand
CEO of X, Linda Yaccarino, reveals the platform lost 11.6% of its daily active users since Elon Musk’s takeover, dropping from 254.5 million to 225 million users. A recent poll found 32% of people had a negative reaction to the rebrand, with a greater percentage feeling ‘very negative’ about it. Some critics are concerned the dramatic shift disregards Twitter’s history and identity, and may confuse and alienate existing users, damaging Twitter’s customer loyalty and reputation, at least in the short term.
Transforming the platform
It will be interesting to see how X develops, as Musk plans to create an “everything app” or “super-app”, similar to China’s WeChat, where a person can do basically anything they want on the platform, like shop, listen to a podcast and watch videos. Something we don’t currently have an equivalent of in the UK or US. Rebranding is just the start of this transformation, but it’s clear a rebrand has the power to make, or break, a brand.
Benefits from rebranding
So, what are the benefits from rebranding? There are some clear benefits you could gain when choosing to rebrand:
- Improved brand perception
- Increase in followers and customer loyalty
- Updated image
- Take your business in a new direction
- Clear brand messaging
- Better connection with company values
- Attract new customers
- Stand out from competitors
- Boosted reputation
- Easier expansion into other markets
- Opportunities for partnerships and collaborations
- Increased sales
- Boost your market share
If you feel your business could use a rebranding boost, our friendly team is here to support you every step of the way.
For a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email info@tlc-business.co.uk
