Thinking about running an email campaign, but not sure if it’s worth it?

To help you decide, we’ve put together some of the top ways email campaigns help businesses like yours.

If the thought of email campaigns seem overwhelming and like a big task, don’t worry, our team of email marketing experts are always here to help.

 

How can an email campaign boost my business?

 

Increase your reach

Email campaigns will help you to instantly reach a large audience at the click of a button.

The costs of email marketing is generally much lower than other types of marketing, such as advertising and print, so it makes it possible to reach a larger audience without a significant expense.

It’s easy to scale up using a large mailing list, as well connect with specific individuals using a targeted and segmented email list.

 

Reach your audience (more effectively than via social media channels!)

Email campaigns typically have a low bounce rate (emails that fail to reach the recipient), the expected industry standard is 2% but often it is much lower. So if you send 10,000 emails you should expect to reach at least 9800 people. That’s impressive!

Emails have a much greater reach than similar posts on social media, which due to complex algorithms are not guaranteed to be seen by your audience. For instance, if you post an update to your 10,000 followers on Facebook, only about 200 of them will even have a chance of seeing it in their News Feed. This means your message is over 45 times more likely to be seen using email than Facebook!
Increase sales

Well-designed email campaigns can help drive sales, including compelling special offers, discounts, or exclusive content that will encourage your reader to click and make a purchase.

 

Lead generation

Email campaigns are a great way to sound out prospects and develop strong leads.

Sending promotions, incentives or insightful content, is a proven way to gain new clients.#

 

Generate traffic

Email marketing is a fantastic way to share your latest news, events and product launches and drive traffic to your website or social media channels.

 

Build brand awareness & brand authority

Be seen as a trusted industry expert by sharing relevant blogs, top tips and advice to build your reputation and credibility.

The more people learn about your business, the more they hear about your business, the more they will trust your business.

 

Understand your audience

Sending emails is a great way to collect feedback and find out what your customers want.

Using information from customer satisfaction surveys will make it possible to tailor future marketing campaigns and stay relevant.

 

Engage with your audience

Email campaigns give you the perfect opportunity to personalise your messages based on customer preferences, demographics or previous interactions.

By tailoring your content to each recipient, you can provide a more relevant and personalised experience, increasing the chances of engagement and sales.

 

Customer retention & loyalty

If a customer has opted in to receive emails from you, then you shouldn’t be shy about actually sending out emails and making contact with them. Your subscribers want to hear from you – so keep them updated with your latest product launches, events you are attending and any other newsworthy activities.

Regularly communicating with your existing customers through email campaigns helps build stronger relationships, keep them engaged, enhance customer loyalty and encourage repeat business.

 

Easy to share

Emails are easy for people to forward and share your content, building your reputation by word-of-mouth to reach even more people. So why not give it a try!

 

For a free virtual marketing ideas session with our email marketing campaign experts, call us on 01962 600 147 or email info@tlc-business.co.uk