What does it mean to be a Google Partner?

The Google Partners program was established to certify businesses who have demonstrated advanced skills and expertise in Google Ads, such as marketing and advertising agencies or other third-party businesses who manage Google Ads accounts on behalf of other brands and businesses. The Partner badge is awarded to companies who Google have recognised as a legitimate partner.

How do you achieve Google Partner status?

Businesses can achieve Google Partner status by passing assessments and certifications in Google Ad,s available through the Skillshop and by meeting the Google Ads spending requirements:

 

  • Certifications

 

The Google Skillshop has six certifications available for the following components: Fundamentals of Google AdWords, Advanced AdWords, Display Advertising, Video, Mobile and Shopping Ads. Once you have passed the Fundamentals and Advanced exams you will earn your Google AdWords certification; passing the other four exams will entitle you to Google’s AdWords Specialists certifications. All of the certifications are valid for 12 months and must be re-assessed in order to retain your certification.

 

  • Spend

 

Businesses must meet the Google AdWords spending requirements across the managed accounts to show that the company has a healthy amount of ongoing activity.

 

  • Company performance

 

The business must showcase solid ad revenue growth for the company and clients and demonstrate that they have retained and grown their customer base.

When Google recognises that a business has demonstrated and met the standards of the above, they will be rewarded with the Google Partner badge. The badge can be revoked at any time though, as the business must continue to meet all of Google’s standards for partner status and certifications must be re-taken every 12 months.

What are the benefits of working with a Google Partner?

Achieving Google Partner status provides businesses with access to plenty of benefits from additional product and sales trainings, advanced account support, assistance with growth, promotional offers and other rewards.

TLC Business have achieved their Google Partner status with a specialisation in Search advertising. This means our team members have been recognised as certified Google Search experts and we have demonstrated our skills in managing and developing successful Google Search campaigns for our clients.

By working with a Google Partner, you can be confident that your business will be working with recognised Google specialists who are up-to-date with the latest Google Ads products. We also have access to a dedicated Google support team, special offers and additional training resources so that we can continue to develop our skills in creating, managing, analysing and optimising specific Google Ads tools.

How to certify if someone is a genuine Google Partner

A company who has been certified as a Google Partner will be rewarded with an official Partner bade that they can showcase on their website, in their email signatures or on business cards. But how do you know if a business is a genuine Google Partner? Well, quite simply a genuine Google Partner badge hosted on a website or email signature will link through to the official Partner profile which will list all of their company and individual specialisations and certifications.

Take a look at our fancy Google Partner badge here.

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Another happy client! TLC receive a delicious thank you gift

Last Friday, one of our clients very kindly surprised the TLC team during our monthly meeting with this delicious box of Krispy Kreme donuts – to say thank you for helping them secure their first sale off the back of one of our lead gen emails. The donuts were massively appreciated by the team and we’re very pleased to have another happy client!

 

 

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Camkids celebrate their best year yet

TLC Business have been proud sponsors of The Cambodian Children’s Charity for 9 years now, so we’re really pleased to share their latest update about how the charity’s education program is going.

2019 has been an excellent year for the charity, with another cohort of final year students successfully graduating (despite the outside pressures on children in this region of Cambodia to leave school and get a job in the fields or factories as early as possible); as well as successfully installing electricity in their CCC school, which helps Cambodian children from poorer backgrounds have access to an education.

A few highlights from 2019 include:

  • The CCC School reaching 423 students, from kindergarten through to Grade 6
  • The CCC School achieving a 98% pass rate
  • The Cambodian Children’s Charity health clinic providing free healthcare services to more than 2000 children and 847 villagers
  • Eighteen volunteers visiting the CCC school to teach Maths and Literacy

You can read the full update here and if you’d like to know more about The Cambodian Children’s Charity work, you can visit their website here.

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TLC take on The Crystal Maze

TLC headed up to London last friday to the take on The Crystal Maze LIVE Experience challenge for our most recent team day out! As part of the 90 minute experience, the team were taken through four zones: Aztec, Industrial, Futuristic and Medieval. Each zone contained several games, testing our skill, physical & mental ability – as well as a mystery category! We had a fantastic time and overall the team managed to collect 7 crystals and almost 200 golden tickets in the dome.

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