Saying Goodbye to Vine: 5 Times Marketers got it Right

Twitter announced last week that it will be shutting down its much loved 6 second video app Vine over the coming months. Vine was purchased by the company back in 2012 for a reported $30 million.
The shock announcement, which sent fans into a frenzy, also came in the wake of the news that Twitter is cutting its workforce by 9%. Twitter has not given a reason for the job cuts, however the company has reportedly been struggling to find a new buyer, leading to speculation of a possible company revamp in order to attract potential investors.

Despite no longer being able to use the mobile app, both Twitter and Vine have released a statement assuring fans that existing content will not be removed from the website. “We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. “You will be notified before we make any changes to the app or website.”

Whilst Vine was well known for showcasing upcoming stars and comical content, the app also managed to attract the attention of some of the biggest brands in the world, with companies such as Sony and Adidas quickly realising the apps marketing potential.

With this is mind, we take a look back at some of the best marketing vines created in the last 4 years:

1.Oreo

Views/loops:243,236

https://vine.co/v/Mhln0j7IHJH

2.Dunkin Donuts

Views/Loops:29,643

https://vine.co/v/Mu3PQBPLdXe

3.The White House

Views/Loops:3,106,705

https://vine.co/v/O9TEhID2O2U

4.Smart Car

Views/Loops: 9,421

https://vine.co/v/O0MHinm6OL1

5.Marmite

Views/Loops: 1,056,024

https://vine.co/v/im3PDpevE0n

Marketing aside, here are the most popular vines:

1.A football fan captures the moment a bomb can be heard going off from inside the stadium during the November Paris attacks.

Views/loops:715,565,925

https://vine.co/v/iBb2x00UVlv

2. Leonardo Dicaprio pulls a funny face as Lady Gaga walks past at the Golden Globes.

Views/Loops:114,584,845

https://vine.co/v/iMAHYTw00bH

3. A little boy gets a surprise when a rotating foam stick picks him up.

Views/Loops: 95,820,686

https://vine.co/v/e6nLQQuYJPn

4. A toddler pretends to be excited about his avocado present.

Views/Loops:119,339,261

https://vine.co/v/ewJP7Mh0A1V

5. A dog pretends to be a human.

Views/Loops:24,282,342

https://vine.co/v/b623zdwVuJB