Businesses have finally landed a place on Instagram

The world’s leading photo-sharing app has announced a new feature that we’ve all been waiting for – company pages!
Instagram previewed the new profiles and tools for businesses earlier in the month, and they will soon be available to people in the US, New Zealand and Australia over the next few months. But don’t panic Britain; they’re slowly introducing the new feature, so we’ll get our hands on it at some point!

The new update will add a contact button to profiles, as well as detailed analytics and easier access to promotional tools, which can transform company posts in advertisements.

For companies, the most useful feature will be the addition of a contact button, where consumers will be able to easily interact with the brand. Companies will be given the option to add an email address, contact number or text message option, alongside location directions.

As stated earlier, Instagram will also give users with a company profile the ability to access analytics data. Similar to Facebook analytics, Instagram’s insights provide a detailed look at post engagement, audience and follower demographics.

Alongside the new business feature, Instagram is also testing a new algorithmic feed, which will order posts by relevance, rather than chronological order – a move that has particularly upset many businesses and personal users alike.

Being fans of the photo-sharing app ourselves, we’re eager for the new business feature to roll out into the UK. Let us know your thoughts!