#MarketingTitbits – Twitter, Slogans, Colours

1. Twitter ‘Buy Now’ button appears for the first time
Twitter have added a new feature to your news feed which you may have already noticed. The ‘Buy now’ button was first spotted last Monday and by clicking it users can buy the product from a website called Fancy.

So far, the button has only been appearing on the mobile version of the social networking site and it could be that the button is an experiment or an accidental release. To read more, click here. 

2. The winning straplines that stand the test of time

“Just do it”, “I’m lovin’ it” and “Making life taste better” are three examples of memorable straplines from some of the brands we love. Despite the plethora of inspired straplines, there is a real overabundance of forgotten slogans that didn’t catch on, or were just plain awful!

Picking a good slogan can be hard but Marketing Week has written an article helping to do so. To read the full article, click here. 

3. Can you identify these brands by their trademarked colours?

Colour is one of the first things that you notice about a brand and often the most memorable. When you think of the colour blue you might think of Twitter, Ford and HP or for red Levi’s, Coca-Cola or Vodafone.

Different colours connote different emotions and usually a brand’s colour scheme will be heavily influenced by the emotions they portray. To see if you can identify popular brands by their trademarked colours, click here.