#MarketingTitbits – Twitter, Aldi, advertising fails

1. Twitter officially lets you retweet with comments now
Over the years, Twitter has faced criticism from frustrated users who struggled to warm to the limited functionality of the platform, but their latest change could help allay some of those frustrations.

Gone are the days where you had to cut and paste a URL before adding a comment; now it’s available at the click of a button. The “retweet with comment” feature allows users to embed tweets with their own messages, with photo and video retweets appearing as a small preview.

So far the new feature has gained mixed reviews, but what do you think? To find out more, click here.

2. Aldi replaces Waitrose to become the UK’s sixth biggest supermarket

It’s become clear that the rise of German discounters Aldi and Lidl shows no sign of slowing any time soon, as it’s revealed that in the 12 weeks to March 29, Aldi and Lidl’s sales rose 16.8% and 12.1%, respectively. Aldi is now the UK’s sixth biggest supermarket, holding 5.3% of the market share, overtaking Waitrose which stands at 5.1%.

Figures from Kantar Worldpanel show that the big four supermarkets faced a mixture of growth and decline in sales during this period, all the while remaining in the price war which aims to win back their lost shoppers. But as food prices continue to drop, what will the future landscape be for the UK’s supermarkets?

You can read more on Aldi’s success by clicking here.

3. 23 of the worst online advertising fails

When an online advertisement is placed well, it can be one of the most effective ways of targeting consumers. However, there are often some unfortunate moments where brands are just in the wrong place at the wrong time.

Brands such as Apple, UPS, Samsung, Uber and Nike discovered that there can be a number of unforeseen complications with online ad placement, leading to some unfortunate outcomes.

If you would like to see the list of fails, head to Business Insider.