#MarketingTitbits – Facebook video, Mark Zuckerberg, news articles

1. Facebook video use has increased by 75% globally
In March last year, Facebook launched its premium video platform, competing with the might of dominant video rival YouTube. Statistics have recently been released indicating that 75% of smartphone users now watch videos via Facebook from their devices 2-3 times per day. With predictions for the use of video to grow even more, it’s no surprise that the likes of Twitter and other social networks may be planning to join in.

Brands are becoming increasingly aware of the power that video has to offer, with positive reviews from many brands who say metrics improved as a result.

What do you think of the evolution of video? Will you be using it for your business? To see more, click here.

2. Join Mark Zuckerberg on his 2015 reading challenge

Each year, Mark Zuckerberg makes a rather extreme New Year’s resolution, and this year is no different. Previously, he chose resolutions that included vowing to eat only meat from animals he’d killed himself, while another year involved learning to speak Mandarin. After thousands of suggestions as to what his 2015 resolution should be, Zuckerberg has chosen to read a new book every other week and is challenging you to do the same.

The purpose of this challenge is to learn more about the world we live in – about culture, beliefs, technology and history, etc. If you’d like to get involved with the Facebook founder’s year ahead, he’s set up a page named ‘A Year of Books’, which you can like to join in with the discussions.

To read more into the announcement, click here.

3. The Marketing Year – the top 10 news articles

2014 was a year of ups and downs for the retail world, but what was included in Marketing Week’s top 10 articles of the year?

Tesco is one of the brands that will be wishing 2014 a swift goodbye after appearing in the list 3 times, resulting from the accountancy scandal and the ever-lasting discussions surrounding the future of their original building block – the Tesco Clubcard. Others hitting the top 10 include Coke and John Lewis, while brands such as Paddy Power sit with their heads bowed as they faced the wrath of the ASA with controversial ads.

f you’d like see more about the articles, you can do so by clicking here.