#MarketingTitbits – entrepreneurs, branding, Pepsi

1. Insights from the world’s best social entrepreneurs
There is a new type of entrepreneur emerging, one who see business as a way to fight poverty and focus on developing products that the third of the global population who live on less than $2 a day can benefit from. These people are known as social entrepreneurs and include the likes of Sam Goldman, Jordan Kassalow and Prema Gopalan. For them, creating products to improve the life of the people who need it most is not only a huge business opportunity, it is a moral duty.

Their mission is to change the world and they have shared some of the strategies they are using to do just that.

• Hiring local individuals who have the drive to change things in their community but also know the local market is a key to success
• Think about the bigger picture and how the impact of your product can go further than what one organisation is doing
• Encourage competition, it means that more people are trying to solve the same problem that you are
• “You have to be dedicated to a cause. It’s mission, not money, which is the great motivator of people.”

To find out more about the social entrepreneurs who are changing the world and how they are doing it, click here. 

2. How Steve Jobs ignored the rules of branding

Steve Jobs, the co-founder, chairman and CEO of Apple Inc. was an inventor, marketer and once upon a time was an entrepreneur just like you. Apple Inc. has been named the most admired company in the United States by Fortune Magazine and the world’s most valuable brand in the Omnicom Group’s “Best Global Brands” report.

To acquire this status, Jobs changed the rules of branding; he didn’t pursue the standard checklist and knew that imitating somebody else’s success would never yield success. The brand that is ‘Apple’  maintained consistency in their products, operations and services and left their competitors to create naff computers with colourful lids and rubbish ads that made the simplicity of Apple look even better.

Steve Jobs taught marketers that “You must deliver a great business. The brand will be the words and emotions people use to narrate it.” To read more about how Apple changed branding as we know it and what tips you can take away from this, click here. 

3. Pepsi Max do augmented reality

Last month, Pepsi Max surprised London commuters with an augmented reality experience. They set up a camera and played the normalities of the street onto a screen next to the bus stop bench but added a few extra features to the scenario.

They have recorded the reactions as tigers chase passers-by and flying saucers appear in the sky. To watch the video, click here.