#MarketingTitbits – adverts, body language, internet

1. The top 20 most-shared ads of 2014With 2015 now just around the corner, it’s time to reminisce on the weird and wonderful ads that have been presented to us this past year.

Top of the list, collecting 405 million views and nearly 6 million shares, is Shakira and the team behind this year’s World Cup promotion, which picked up the most-shared ad of all time accolade. Next in line is probably the weirdest of them all. The ‘Devil Baby Prank’ promotion for the film Devils Due is a must-see if you’re a pranking fan. Other ads included offerings from brands such as Volkswagen, Nike and Procter & Gamble.

To watch the full list, click here.

2. How to read body language

Did you know that 55% of the messages people convey are sourced from their body language? The science and psychology behind body language has grown increasingly popular, and Psychology Today has now compiled a list of 17 tactics to help you on the way to reading even the most complicated of people.

If you’d like to read into the meanings behind eye contact, crossed legs, raised voices and more, you can do so by clicking here.

3. Almost half the world’s population will have web access by 2018, says eMarketer

eMarketer believes that by 2018, 3.6 billion people around the world will be able to access the internet at least once a month. This is down to projections that developing nations, such as India and Brazil, will have internet populations that overtake the more established economic powers, such as Japan or even USA. As you might expect, China is expected to have the largest online population by 2018.

To read more about the rise of global internet access,click here.