April Fool’s Day round-up

In case you didn’t notice, it was April Fool’s Day yesterday and it was no surprise that many brands were getting involved, seeing how far they could get away with pulling the wool over their audience’s unsuspecting eyes. From cringe-worthy pranks to comical PR stunts, we have put together a round-up of some of our favourites from across the web.
Asda kicked off April Fool’s day with an email that was sent out to customers in the morning, duping readers into thinking they had developed ‘screen smelling technology’. Check out the email below.

Not so much of a prank, but a happy attention-stealer, Google increased appeal of their maps function, announcing that you can now play Pac-Man on the virtual streets. But you’ll have to follow the clues first to find where Pac-Man may be.

Samsung took advantage of cutting-edge technology with the introduction of their smart knife. With a razor-sharp edge and all the normal smartphone capabilities, it seems like an exciting concept, but thankfully not real.

Not to be out-done by rival Asda, Tesco won the false hope award when they brought us ‘Bouncy Aisles’, the solution to the problem faced by those shorter in stature trying to get to that hard to reach item on the top shelf.

Appealing to us with a sweet tooth was Jelly Baby UK, who excitedly revealed their partnership with car manufacturer, Fiat. The duo introduced the #Flavoured500, available in tutti frutti, grape, blueberry and mint.

Notonthehighstreet.com generated significant Easter PR following their announcement of ready to hatch eggs, personalised and delivered all in time for the chick’s introduction to the world on Easter Sunday.

With an idea worthy of a Dragon’s Den pitch, Toyota put car onesie’s on the market for one day only. And despite stating that ‘you’d be a fool to miss it’, it seems a number of people were well and truly caught out.

And finally… Out to prank their loyal employees is smoothie maker Innocent. The company posted a tweet to their Twitter profile outlining a devilish plan to fool snacking individuals with seemingly normal Oreo biscuits scattered on a plate. Little did they know, hidden inside was a not-so-innocent concoction of minty toothpaste. Sounds tasty.

Now the palaver is over, it seems that even the worst pranks gathered strong amounts of publicity, which to brands, is what April Fool’s day is all about. So, were you fooled by any of the brands’ crafty pranks?