#MarketingTitbits – Tagging On Instagram, Tips From Obama’s Marketing Team & YouTube 8 Years On

Instagram introduces taggingIf you are a Facebook user, you’ll be familiar with tagging. Social media picture sharing app Instagram has now introduced the feature to its platform, which enables users to tag anything or anyone that has an Instagram username, in an image.

This includes people, places, companies and brands.

The new feature potentially opens up the opportunity of free advertising for companies and brands; who will no doubt be keen to tap into this new tool to build awareness and loyalty.

For those of you unfamiliar with Instagram, find out more here. The social media app’s engagement statistic make a compelling argument for taking it seriously – every second over 8,500 photos are liked and over 1,000 comments are posted on Instagram.

 

10 marketing lessons from Barak Obama’s CTO

When Barack Obama secured his 2^nd term as US President, many commentators pointed to his team’s mastery of the digital marketing arena, as a key foundation for his success.

At the recent DMA Technology Summit in London, Harper Reed, Chief Technology Officer for Obama’s 2012 campaign, outlined the winning strategy and techniques that helped Obama to extend his presidency into a 2^nd term. These have been distilled into 10 key points byMarketing magazine’s Nicola Kemp, including:

1. Building a great team

2. Embracing diversity

3. Focusing on user experience

4. Facilitating community

To find out more about each point and see the full list, click here.

 

YouTube 8 Years on

On April 23^rd this year, YouTube turned 8 years old. It is hard to believe even its founders foresaw its impact on society across the globe. The statistics are mind blowing:

• In excess of  1 billion unique users each month
• Over 4 billion hours of video viewed every month
• 72 hours of video uploaded every minute
• YouTube is localized in 53 countries and across 61 languages

The first, somewhat uninspiring, video uploaded to YouTube was entitled ‘Me at the zoo’ and was posted by YouTube founder Jawed Karim.

The current most viewed video in YouTube history, with an incredible 1.5 billion + views, is South Korean pop sensation Psy’s Gangnam Style video. Who knows how long it will be before Psy is knocked off top spot, what is certain is that it will happen and the video in question will make its owner a very wealthy individual!